Red Evolution Opinions & Musings

Tuesday, 17 January 2017

Would Your Website Get A 10 From Len?

I'm a competitive ballroom dancer, it's something I really enjoy and I compete at the highest level. Following a disappointing result at the British National Championships last November (we made our finals but weren't placed, as we'd hoped, in the top 3) I decided to add to the team I rely on for coaching.

We arranged a guest lesson and duly went along. The guy's opening gambit was hard to take. "You need to make some fundamental changes or you're finished. If you don't change you're going to slip down the rankings and disappear." Ouch, that hurt, but I'm so glad he said it, tough love is rarely a bad thing and if it's based on a desire to help change something, it's priceless.

If your website's slipping down the rankings or if it's never been ranked then perhaps tough love is your best bet and here's what we mean by that.

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Saturday, 14 January 2017

Make Blogging Fun

In a previous post, I spoke about the purpose of a blog. It addressed the practical questions around blogging such as keyword research, linking etc. However, in my view, there's another reason to write blogs: write them because it's fun.

Clearly, if you don't enjoy running your business or your role within the business, if you don't enjoy helping people, if you don't do what you do because you love it, you might not relate to this. I get that. In truth you'll always struggle with blogging, it will always be a pain and you're not likely to benefit from it. But if you do love what you do for a living, no matter what that is, get blogging, it's fun.

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Thursday, 12 January 2017

What Do SEO Companies Actually Do?

I had a very interesting, if a little frustrating, conversation with a chap on our website LiveChat today. He wanted to know, not unreasonably, what an SEO company actually does. Although we're an inbound marketing agency we're also well known for being SEO specialists and we do our best to explain SEO to people outside the industry, hence the enquiry. The conversation raised some interesting points so I'll cover them in this blog post.

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Tuesday, 3 January 2017

Web Based Lead Generation Doesn't Just Happen

As I write this on the 3rd January 2017 the New Year is here, the Christmas festivities are a fading memory and that "thing" you never quite got round to last year, well it's still a thing and it still needs doing. I'm referring, of course, to addressing your poorly performing website and the fact it does nothing for your business.

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Thursday, 22 December 2016

Running A Marathon Is Like Inbound Marketing

 

Running a marathon isn't easy, it's hard, very hard. It takes months of hard work, a decent diet and plenty of determination. But this is an inbound marketing blog so why am I even talking about running a marathon? Because the similarities are remarkable.

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Thursday, 22 December 2016

How to Write Next Year's Marketing Plan

With the New Year looming, it is a very good time to take stock and start planning your work and your budget for the coming 12 months. Having a written marketing plan, which is picked up and used, and updated regularly, is vital if your business is spending money on any marketing activities. Without knowing where you are trying to go you won't know if you've got there!

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Wednesday, 21 December 2016

Inbound Marketing v Outbound Marketing Explained

The term inbound marketing is not yet widely used here in the UK. For that matter, neither is the term outbound marketing. However, the differences are not difficult to understand and this short post explains them in very simple language.

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Friday, 16 December 2016

Inbound Marketing Isn't Fluffy

Hands up if you've ever referred to marketing as the "fluffy" stuff or the "airy fairy" part of business. Maybe once upon a time you might have been partially right, but not now, and especially not when it comes to inbound marketing.

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Thursday, 15 December 2016

How Much Per Month Does SEO Cost?

Several times a week we get asked, "How much per month does SEO cost?". Despite providing lots of content (blogs, videos etc) educating people about SEO, it seems the message is not getting through. So, the time has come for some simple no-nonsense advice about what SEO costs.

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Thursday, 8 December 2016

Improving Search Rankings Is Incremental & Hard

In a fast-moving world, it's understandable that businesses who put some energy into improving their organic search results want to see dramatic improvements, quickly. The problem is, improvements are usually incremental and require hard work and persistence. Impatience leads to taking shortcuts and often brings poor results. You simply have to accept it's a long game and here's why.

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Wednesday, 7 December 2016

Web Based Lead Generation in Three Easy Steps

Web based lead generation is a confusing subject for many, but in this plain English, bite-sized article, we'll pare it right down to THREE simple activities. If you follow these three steps, to the letter, you'll generate enquiries from your website, guaranteed.

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Sunday, 4 December 2016

Web Based Software: Custom v Off The Shelf

We use and create lots of web based software solutions. Sometimes it's something as simple as our lead generation calculator, sometimes it's a lot more complex. We also work with our clients to develop web-based applications to help them achieve a business goal such as giving their customers access to data. If you're not sure what a web application is, think of your on-line banking, that's a web app. Right now we've got several web applications in development.

There are usually two choices when it comes to software development, custom or off the shelf, and this short article considers the merits and costs of each.

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Monday, 28 November 2016

SEO - You Can Either Get Angry Or Get Even

The enquiries we get on a daily basis thanks to our targeted lead generation activities fall into one of a few categories, the most common being denial, borderlining on anger. The anger is about the lack of search engine rankings and traffic being generated and it usually goes something like this.

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Wednesday, 16 November 2016

Why We Love Mrs Claus

It's that time of year again. The time when, instead of putting the kettle on to avoid the ads, we are actively searching for them, sharing them and talking about them. They stop being an interruption to the main event, and become the main event in themselves.

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Wednesday, 2 November 2016

Are You Ready For SEO & Inbound Marketing?

A recent enquiry we received via our website went something like this, "If you get me leads I'll be able to pay you to get me leads". In other words, they had a website that didn't do any effective lead generation, it didn't generate enquiries.

No rankings in Google™, no traffic, no enquiries, no leads. This, in turn, meant they had no money to invest in search engine optimisation (SEO) and Inbound Marketing, activity that brings customers to you instead of you going to them. If this sounds familiar, then you're almost certainly not ready to hire an agency to help you.

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