In a previous post, I spoke about the purpose of a blog. It addressed the practical questions around blogging such as keyword research, linking etc. However, in my view, there's another reason to write blogs: write them because it's fun.
Clearly, if you don't enjoy running your business or your role within the business, if you don't enjoy helping people, if you don't do what you do because you love it, you might not relate to this. I get that. In truth you'll always struggle with blogging, it will always be a pain and you're not likely to benefit from it. But if you do love what you do for a living, no matter what that is, get blogging, it's fun.