We've been preaching about the business benefits of creating great content for years. This week something happened that brought home to me why this stands true and should be considered by pretty much every business across every niche.
Red Evolution Opinions & Musings
How Much Will It Cost?
Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question to ask.
A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.
Most of us use Google every day and for many it can be a frustrating exercise trawling through irrelevant search results before finding what you need. Power users don't have this trouble, they know how to get what they need quickly by laser targeting their searches and here I'll show you, in plain English, how to do the same.
Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.
I was browsing a Linked In group I'm part of and musing at the lack of engagement on some, what I thought were, quite interesting topics. Scrolling down the page I noticed a post from someone with a title that loosely said "Buy Stuff From Me". I see this kind of thing a lot and I'm concerned people are just not getting social media.
I regularly get asked to speak to groups of businesses about social media. It usually spills into a general chat about social media, search marketing and everything in between. One common theme when speaking to these groups (and feel free to ask me to speak to your business group) is confusion and fear. People are confused about what to do and they fear doing the wrong thing. There's also a general feeling that ignoring social media is a plausible strategy. If this is where you are, read on for some plain English help and advice.
There's a danger this post could come across all wrong so I'll start by saying we LOVE helping businesses get more from the web, we want to you talk about your project and we guarantee a chat with us will help you take your project forward. So for a moment suspend your 'being offended' gene and read this in the spirit in which it's intended. Then call us for friendly chat about your project on 01224 443551!
The title of this post is a search term somebody used to find our main website. It's quite telling because it shows someone who recognises, at some level, the importance of links but at the same time the fact they believe placing links is the way forward suggests they may not be fully getting the concept. Let me elaborate.