Red Evolution Opinions & Musings

Monday, February 8, 2016

Time To Review Your Brand

In 2015, we saw some of the largest brands around the globe change their visual identities. As companies grow and evolve, their branding needs to change in order to reflect their new goals and vision.

So, at the start of 2016, it's a great time to ask yourself; does your visual identity reflect your business successfully?

Tuesday, February 2, 2016

SEO Is Lead Generation, When Done Right

If your website isn't generating any business it's easy to point the finger at poor search engine optimisation (SEO), and you might be right, your site's SEO might be awful. If you're not sure what SEO actually is, and you're not alone, try our SEO explained page for a super quick and fun overview.

Thursday, January 28, 2016

Why Lawyers Should Embrace Inbound Marketing

As a profession, solicitors are often the target of jokes. I'm not promising I will make it to the end of this blog post without a lawyer joke, but I will try. The aim of this article is to look at the skills that solicitors possess and consider why they are so well suited to the creation of useful, relevant, lead generating content.

Thursday, January 21, 2016

Turn and Face the Strange – Tips for Business Growth

Ch-ch-ch-ch-changes, as the great man sang. You have to turn and face the unfamiliar, do something different, if you want to move your business forward and take it to new places. 

Thursday, December 24, 2015

Merry Christmas and a Happy New Year!

It's Christmas Eve, which in my day meant the big double door on the advent calendar, and these days means an extra big chocolate and tracking Santa as he whooshes around the globe on a sleigh laden with pressies.

Wednesday, December 23, 2015

Website Content Checklist

Whether you like it or not, content has become an essential part of our day to day business and marketing lives. Without good content a company is unable to express what differentiates them from their competitors, clarify and publicise the services and products they offer and generally create and build on relationships with potential, new and existing clients. Despite this being common knowledge many companies can find themselves floundering when it comes to creating website content, in particular when creating a new website.

Tuesday, December 22, 2015

The Importance Of Using Website Analytics


There is no denying the importance of having a good quality website regardless of what type of company you are, the industry you are in or what you offer. However what many companies forget is that once you create a website that is not the end of things. The best way to think about it is that your website is a living thing, it needs maintenance and support. This can be done in a variety of ways however a lot of what you do will be influenced by 2 things:

Monday, December 21, 2015

16 Marketing Ideas to Try in 2016

New Year is a great time to start afresh and try something new. Here are some ideas to try next year. Build a few of them into your marketing plan for 2016.

Sunday, December 20, 2015

There's No Such Thing as Digital Marketing


It might seem a strange thing to say, considering we work in digital marketing and spend most of our time talking about how marketing has moved online and how traditional forms of advertising are becoming less effective. However, that is exactly why digital marketing needs to stop being a "thing".

Saturday, December 19, 2015

Why Mobile Web Users Are Direct Users

We have all been there, sitting on the Tube or the bus home or even in the office at lunch time surrounded by people on their mobile devices. There is no denying how technological advances have allowed us to stay permanently ‘plugged in’ to the internet. This is clearly demonstrated by the social media ‘peak’ moments which are: 7-9 am, 12-2 pm and 7-10 pm. 

Friday, December 18, 2015

How to Write your 2016 Marketing Plan

With the New Year looming, it is a very good time to take stock and start planning your work and your budget for 2016. Having a written marketing plan, which is picked up and used, and updated regularly, is vital if your business is spending money on any marketing activities. Without knowing where you are trying to go you won't know if you've got there!

Thursday, December 17, 2015

How do Teenagers Interact with Brands Online?


Teenagers are a fickle and notoriously hard-to-reach market segment for advertisers, but they are still one that many companies are keen to target as they enjoy shopping, tend to be easily influenced and if you catch them young, the lifetime value of the acquisition can be very high. We set out to investigate how they behave online.

Wednesday, December 16, 2015

Using Online Marketing for Customer Loyalty

We all know the statistics, it's 7 times more expensive to gain a new customer than to keep an existing one, so it's incredibly important to hang on to your customers, keep them happy and make sure they come back again. Online marketing can help you with customer loyalty and even turn your fans into advocates. 

Tuesday, December 15, 2015

Using Online Marketing to Generate Awareness

Before anyone can do business with your company, they need to have heard of you, they need to understand what you do, then they need to figure out if what you do is what they want. Awareness is the first part of the process and the internet is a great place to start.

Monday, December 14, 2015

Why Do Marketers Target Females?


Yes, as we fast approach Christmas and the festive period we are being surrounded (if not smothered) by advertising. But have you every noticed quite how much of the advertising is focused at females? Whether you are a daughter, mother, partner or wife there is no denying that 80%+ of current advertising is focused at you. Regardless of your age, if you're female you are a key target to any advertiser, especially during key spending booms, such as the Festive Period.