Red Evolution Opinions & Musings

Tuesday, 21 February 2017

The SEO Secret Ingredient


SEO has always had an air of mystery about it. It goes back to the early days when it was possible to improve your rankings in Google by using slightly dodgy tactics. Remember keyword stuffing, invisible text and the numerous meaningless directories that linked back to your site. 

Tuesday, 14 February 2017

The Lead Generation Unicorn

Conversations with prospective clients often turn to the subject of costs. More than anything else people want to know, understandably, what creating a predictable, scalable and reliable lead generation website is going to cost. This is fine and for many, the costs are in line with expectations. However, for some the costs are surprising, but perhaps they shouldn't be and here's why.

Friday, 10 February 2017

Create The Website You Need Using Growth Driven Design

All too often companies create the website they want instead of the website they need. It's really common, but if you don't park your vanity and create the site you need, you might as well spend your money on something else.

Thursday, 26 January 2017

Got A "Buy Something Or Go Away" Type Website?

Does your website help people who are not quite ready to buy or simply show them the door if they don't have their wallet to hand? The way people buy today has changed: buyers want to get informed and if you're not informing them, someone else is. But does this matter?

Tuesday, 24 January 2017

Attracting New Customers is Like a Game of Tennis

In Inbound Marketing we talk a lot about buyers' journeys and the path from attracting them, through engaging with them to converting them into leads and then customers.

Thursday, 19 January 2017

5 Inbound Marketing Changes You Can Make Now

Inbound Marketing is all about attracting visitors to your website, engaging with them and converting them into leads. To do this you need to provide valuable content that gets noticed when people are looking for it, and makes potential customers trust you enough to want to do business with you.

Tuesday, 17 January 2017

Would Your Website Get A 10 From Len?

I'm a competitive ballroom dancer, it's something I really enjoy and I compete at the highest level. Following a disappointing result at the British National Championships last November (we made our finals but weren't placed, as we'd hoped, in the top 3) I decided to add to the team I rely on for coaching.

We arranged a guest lesson and duly went along. The guy's opening gambit was hard to take. "You need to make some fundamental changes or you're finished. If you don't change you're going to slip down the rankings and disappear." Ouch, that hurt, but I'm so glad he said it, tough love is rarely a bad thing and if it's based on a desire to help change something, it's priceless.

If your website's slipping down the rankings or if it's never been ranked then perhaps tough love is your best bet and here's what we mean by that.

Saturday, 14 January 2017

Make Blogging Fun

In a previous post, I spoke about the purpose of a blog. It addressed the practical questions around blogging such as keyword research, linking etc. However, in my view, there's another reason to write blogs: write them because it's fun.

Clearly, if you don't enjoy running your business or your role within the business, if you don't enjoy helping people, if you don't do what you do because you love it, you might not relate to this. I get that. In truth you'll always struggle with blogging, it will always be a pain and you're not likely to benefit from it. But if you do love what you do for a living, no matter what that is, get blogging, it's fun.

Thursday, 12 January 2017

What Do SEO Companies Actually Do?

I had a very interesting, if a little frustrating, conversation with a chap on our website LiveChat today. He wanted to know, not unreasonably, what an SEO company actually does. Although we're an inbound marketing agency we're also well known for being SEO specialists and we do our best to explain SEO to people outside the industry, hence the enquiry. The conversation raised some interesting points so I'll cover them in this blog post.

Tuesday, 3 January 2017

Web Based Lead Generation Doesn't Just Happen

As I write this on the 3rd January 2017 the New Year is here, the Christmas festivities are a fading memory and that "thing" you never quite got round to last year, well it's still a thing and it still needs doing. I'm referring, of course, to addressing your poorly performing website and the fact it does nothing for your business.

Thursday, 22 December 2016

Running A Marathon Is Like Inbound Marketing


Running a marathon isn't easy, it's hard, very hard. It takes months of hard work, a decent diet and plenty of determination. But this is an inbound marketing blog so why am I even talking about running a marathon? Because the similarities are remarkable.

Thursday, 22 December 2016

How to Write Next Year's Marketing Plan

With the New Year looming, it is a very good time to take stock and start planning your work and your budget for the coming 12 months. Having a written marketing plan, which is picked up and used, and updated regularly, is vital if your business is spending money on any marketing activities. Without knowing where you are trying to go you won't know if you've got there!

Wednesday, 21 December 2016

Inbound Marketing v Outbound Marketing Explained

The term inbound marketing is not yet widely used here in the UK. For that matter, neither is the term outbound marketing. However, the differences are not difficult to understand and this short post explains them in very simple language.

Friday, 16 December 2016

Inbound Marketing Isn't Fluffy

Hands up if you've ever referred to marketing as the "fluffy" stuff or the "airy fairy" part of business. Maybe once upon a time you might have been partially right, but not now, and especially not when it comes to inbound marketing.

Thursday, 15 December 2016

How Much Per Month Does SEO Cost?

Several times a week we get asked, "How much per month does SEO cost?". Despite providing lots of content (blogs, videos etc) educating people about SEO, it seems the message is not getting through. So, the time has come for some simple no-nonsense advice about what SEO costs.