Red Evolution Opinions & Musings

Friday, 19 August 2016

Helping Strangers Is Good For Business, It's Called Inbound Marketing

We get plagued with calls and emails from companies offering their web development and SEO services. I guess that's kinda funny given web is what we do, but when you've deleted the 10th email that day and answered the 5th call, it starts to irritate. I'm sure you're in a similar boat and you're also pretty much done with the whole cold calling brigade.

Is it possible that's how your potential clients feel about you? Are you bugging people at the wrong time, in the wrong way? Or worse, are the efforts of your marketing spend simply being ignored?

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Sunday, 7 August 2016

Crushed Nuts?

When I was a kid and the ice cream van came round it was a treat. When the vendor squirted the soft ice cream into the cone and asked if me if I wanted crushed nuts, it made me laugh. Life was simple then and silly things amused me, they still do.

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Thursday, 4 August 2016

Interrogate Your Competitors Websites

Imagine if you could find out what your competitor's websites rank for in Google. Imagine if you could see just how valuable the traffic they get from Google really is. Well, you can with this great tool from SEM Rush.

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Monday, 25 July 2016

The Harsh Truth About Websites

I feel privileged to work in what I believe is a dynamic and exciting industry and I'm lucky to work with a diverse range of businesses, large and small, throughout the UK and beyond. I've been doing web stuff since 1995 and I still think it's amazing, it still excites me.

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Sunday, 17 July 2016

Can You Unleash Your Website's Potential As A Lead Generation Machine Without Hiring An Agency?

Inbound Marketing or Lead Generation Agencies specialise in helping businesses generate revenue from their websites. However, hiring a lead generation agency isn't for everyone. In much the same way as some businesses like to build their own websites, something that seldom goes well, so it goes when it comes to making that website work for the business.

If you'd prefer to build your own team here's an overview of the skills you're going to need to stand a chance of success.

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Sunday, 3 July 2016

What's Wrong with your Inbound Marketing Campaign?

Marketing is not an exact science, and it's usually a fairly major slice of your business costs. So if you're not getting the results you want, you need to do something about it, and fast. The great thing about marketing online is that you can measure and change everything, as often as you like. You just need to know what questions to ask.

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Friday, 24 June 2016

Why Your Business Needs Graphs That Go Up and To The Right and Not Just a Website

With some obvious exceptions, most businesses don't need a website, they need enquiries. The thing is, strategically planned and executed website projects are AMAZING at generating enquiries or leads. In fact, for some businesses their website is all they need to generate the leads their business feeds off.

The reason I used the controversial title for this post, the whole "You Don't Need A Website" thing is because even today many businesses build a website, not a scalable, predictable lead generation machine that makes their KPI graphs go up and to the right, like ours. As a lead generation agency we're on a mission to change that and here's how.

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Monday, 20 June 2016

More Detail On Website Costs

In a recent short form post on website costs, I outlined the three ways to build a website, looking at the merits and drawbacks of each of them. In this equally short and pithy post, I'm going to outline where the effort goes when building a website, irrespective of the way you go about it.

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Sunday, 19 June 2016

The Very Short Website Costs Post

Running a web company means getting a lot of price driven enquiries, which is understandable. They usually go something like this. "Hi, we're not sure what we want, but we need to know how much it's going to cost so please send us a quote." We've already gone into quite a lot of detail on website costs so I'm not going to expand on it here, suffice to say it's a little bit complicated.

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Sunday, 19 June 2016

How To Make Sure Your Web Design Project Succeeds (Using Growth Driven Design)

An alternative title for this blog could have been, Use Common Sense And Your Web Design Project Will Thrive, and my reasoning is this: when you start your website project no amount of research and brainstorming will create a bombproof blueprint for success. This is because of the Donald Rumsfeld effect. You know, the whole "there are things we know we don't know, there are things we don't know we don't know".

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Monday, 30 May 2016

A Typical SEO Engagement

We get a lot of SEO related enquiries. Many of them are along the lines of "We need to be number one in Google, we've had a bad experience with another company, you need to guarantee you'll get us to the top". We get it and know where this comes from. The remainder of this blog is the reply I sent to one such enquiry last week. It should help you understand why asking for guarantees isn't the right approach and potentially sets you up for a fall.

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Sunday, 29 May 2016

Thought Leadership for Inbound Marketing takes Patience

When you are setting your inbound marketing or social media objectives, one of them may well be to establish your expertise in a particular industry niche, otherwise known as thought leadership. It's not easy but it is possible to achieve if you have enough patience.

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Sunday, 22 May 2016

What is the Purpose of a Blog

A recent post in a business forum asked the question "How can I make my blog popular?". This got me thinking about creating something that answers the seemingly simple question, what is the purpose of a blog and how to blog effectively.

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Monday, 16 May 2016

You're Six To Nine Months Away From Inbound Marketing Success

The attract, engage, convert goal of inbound marketing is a simple concept. It's what lead generation agencies like us do for ourselves and our clients and it works, the stats are compelling.

But the thing is, from a standing start you are (generally speaking) six to nine months from the results that will lead to inbound marketing success, and that only changes when you commit to doing it. As long as you prevaricate and ponder you'll remain six to nine months out. Trust me, I've got medals for this.

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Thursday, 12 May 2016

Why Inbound Marketing Works

Here in the UK, there are many businesses who have embraced inbound marketing. However, it's fair to say there's still a lot of skepticism, and it's easy to understand why. Embarking on an exercise of web-based lead generation requires a big effort and a fresh approach to finding new customers. It's also true that inbound isn't a quick fix if your sales pipeline has dried up, it takes time.

All that said, if you do take the time to create a solid strategy and implement it, inbound will deliver. You see for all it's "newness" in essence inbound gives something valuable to your customers, giving you the opportunity to get value or revenue back.

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