Red Evolution Opinions & Musings

Sunday, 18 September 2016

Pat Yourself On The Back, You're Doing a Great Job!

Lots of blog posts, including ours, are quick to tell you what you're doing wrong with your website management and overall web strategy. But you know what, if you're getting any traffic from Google, no matter how little, and it's converting into customers, no matter how few,  you're doing a good job, well done. Getting this stuff right is bloody hard work!

Sunday, 11 September 2016

Simple & Super Quick Keyword Research

In a previous blog we spoke about how to interrogate your competitors websites using SEM Rush. The video below develops that theme using Seed Keywords, SEM Rush and, of course, Google™.

Friday, 9 September 2016

Social Media Metrics - What to Measure

While we all know that social media is a vital part of your content marketing tool kit, it can be easy to get carried away and rush off in the wrong direction, spending large amounts of time and effort doing the wrong things on the wrong platforms.

Friday, 2 September 2016

Easy Persona Development for Marketing

If you work in marketing you'll be well aware of the importance of understanding your customers, your target market, your audience... whatever you choose to call those people to whom you are reaching out in the hope of getting them to buy something from you. While it sounds strange to many of our clients, we have found that persona development is a great place to start.

Friday, 19 August 2016

Helping Strangers Is Good For Business, It's Called Inbound Marketing

We get plagued with calls and emails from companies offering their web development and SEO services. I guess that's kinda funny given web is what we do, but when you've deleted the 10th email that day and answered the 5th call, it starts to irritate. I'm sure you're in a similar boat and you're also pretty much done with the whole cold calling brigade.

Is it possible that's how your potential clients feel about you? Are you bugging people at the wrong time, in the wrong way? Or worse, are the efforts of your marketing spend simply being ignored?

Sunday, 7 August 2016

Crushed Nuts?

When I was a kid and the ice cream van came round it was a treat. When the vendor squirted the soft ice cream into the cone and asked if me if I wanted crushed nuts, it made me laugh. Life was simple then and silly things amused me, they still do.

Thursday, 4 August 2016

Interrogate Your Competitors Websites

Imagine if you could find out what your competitor's websites rank for in Google. Imagine if you could see just how valuable the traffic they get from Google really is. Well, you can with this great tool from SEM Rush.

Monday, 25 July 2016

The Harsh Truth About Websites

I feel privileged to work in what I believe is a dynamic and exciting industry and I'm lucky to work with a diverse range of businesses, large and small, throughout the UK and beyond. I've been doing web stuff since 1995 and I still think it's amazing, it still excites me.

Sunday, 17 July 2016

Can You Unleash Your Website's Potential As A Lead Generation Machine Without Hiring An Agency?

Inbound Marketing or Lead Generation Agencies specialise in helping businesses generate revenue from their websites. However, hiring a lead generation agency isn't for everyone. In much the same way as some businesses like to build their own websites, something that seldom goes well, so it goes when it comes to making that website work for the business.

If you'd prefer to build your own team here's an overview of the skills you're going to need to stand a chance of success.

Sunday, 3 July 2016

What's Wrong with your Inbound Marketing Campaign?

Marketing is not an exact science, and it's usually a fairly major slice of your business costs. So if you're not getting the results you want, you need to do something about it, and fast. The great thing about marketing online is that you can measure and change everything, as often as you like. You just need to know what questions to ask.

Friday, 24 June 2016

Why Your Business Needs Graphs That Go Up and To The Right and Not Just a Website

With some obvious exceptions, most businesses don't need a website, they need enquiries. The thing is, strategically planned and executed website projects are AMAZING at generating enquiries or leads. In fact, for some businesses their website is all they need to generate the leads their business feeds off.

The reason I used the controversial title for this post, the whole "You Don't Need A Website" thing is because even today many businesses build a website, not a scalable, predictable lead generation machine that makes their KPI graphs go up and to the right, like ours. As a lead generation agency we're on a mission to change that and here's how.

Monday, 20 June 2016

More Detail On Website Costs

In a recent short form post on website costs, I outlined the three ways to build a website, looking at the merits and drawbacks of each of them. In this equally short and pithy post, I'm going to outline where the effort goes when building a website, irrespective of the way you go about it.

Sunday, 19 June 2016

The Very Short Website Costs Post

Running a web company means getting a lot of price driven enquiries, which is understandable. They usually go something like this. "Hi, we're not sure what we want, but we need to know how much it's going to cost so please send us a quote." We've already gone into quite a lot of detail on website costs so I'm not going to expand on it here, suffice to say it's a little bit complicated.

Sunday, 19 June 2016

How To Make Sure Your Web Design Project Succeeds (Using Growth Driven Design)

An alternative title for this blog could have been, Use Common Sense And Your Web Design Project Will Thrive, and my reasoning is this: when you start your website project no amount of research and brainstorming will create a bombproof blueprint for success. This is because of the Donald Rumsfeld effect. You know, the whole "there are things we know we don't know, there are things we don't know we don't know".

Monday, 30 May 2016

A Typical SEO Engagement

We get a lot of SEO related enquiries. Many of them are along the lines of "We need to be number one in Google, we've had a bad experience with another company, you need to guarantee you'll get us to the top". We get it and know where this comes from. The remainder of this blog is the reply I sent to one such enquiry last week. It should help you understand why asking for guarantees isn't the right approach and potentially sets you up for a fall.