I feel privileged to work in what I believe is a dynamic and exciting industry and I'm lucky to work with a diverse range of businesses, large and small, throughout the UK and beyond. I've been doing web stuff since 1995 and I still think it's amazing, it still excites me.
Red Evolution Opinions & Musings
Inbound Marketing or Lead Generation Agencies specialise in helping businesses generate revenue from their websites. However, hiring a lead generation agency isn't for everyone. In much the same way as some businesses like to build their own websites, something that seldom goes well, so it goes when it comes to making that website work for the business.
If you'd prefer to build your own team here's an overview of the skills you're going to need to stand a chance of success.
Marketing is not an exact science, and it's usually a fairly major slice of your business costs. So if you're not getting the results you want, you need to do something about it, and fast. The great thing about marketing online is that you can measure and change everything, as often as you like. You just need to know what questions to ask.
With some obvious exceptions, most businesses don't need a website, they need enquiries. The thing is, strategically planned and executed website projects are AMAZING at generating enquiries or leads. In fact, for some businesses their website is all they need to generate the leads their business feeds off.
The reason I used the controversial title for this post, the whole "You Don't Need A Website" thing is because even today many businesses build a website, not a scalable, predictable lead generation machine that makes their KPI graphs go up and to the right, like ours. As a lead generation agency we're on a mission to change that and here's how.
In a recent short form post on website costs, I outlined the three ways to build a website, looking at the merits and drawbacks of each of them. In this equally short and pithy post, I'm going to outline where the effort goes when building a website, irrespective of the way you go about it.
Running a web company means getting a lot of price driven enquiries, which is understandable. They usually go something like this. "Hi, we're not sure what we want, but we need to know how much it's going to cost so please send us a quote." We've already gone into quite a lot of detail on website costs so I'm not going to expand on it here, suffice to say it's a little bit complicated.
An alternative title for this blog could have been, Use Common Sense And Your Web Design Project Will Thrive, and my reasoning is this: when you start your website project no amount of research and brainstorming will create a bombproof blueprint for success. This is because of the Donald Rumsfeld effect. You know, the whole "there are things we know we don't know, there are things we don't know we don't know".
We get a lot of SEO related enquiries. Many of them are along the lines of "We need to be number one in Google, we've had a bad experience with another company, you need to guarantee you'll get us to the top". We get it and know where this comes from. The remainder of this blog is the reply I sent to one such enquiry last week. It should help you understand why asking for guarantees isn't the right approach and potentially sets you up for a fall.
When you are setting your inbound marketing or social media objectives, one of them may well be to establish your expertise in a particular industry niche, otherwise known as thought leadership. It's not easy but it is possible to achieve if you have enough patience.
A recent post in a business forum asked the question "How can I make my blog popular?". This got me thinking about creating something that answers the seemingly simple question, what is the purpose of a blog and how to blog effectively.
But the thing is, from a standing start you are (generally speaking) six to nine months from the results that will lead to inbound marketing success, and that only changes when you commit to doing it. As long as you prevaricate and ponder you'll remain six to nine months out. Trust me, I've got medals for this.
Here in the UK, there are many businesses who have embraced inbound marketing. However, it's fair to say there's still a lot of skepticism, and it's easy to understand why. Embarking on an exercise of web-based lead generation requires a big effort and a fresh approach to finding new customers. It's also true that inbound isn't a quick fix if your sales pipeline has dried up, it takes time.
All that said, if you do take the time to create a solid strategy and implement it, inbound will deliver. You see for all it's "newness" in essence inbound gives something valuable to your customers, giving you the opportunity to get value or revenue back.
We're a lead generation agency. We build websites that generate leads using the inbound marketing methodology. However, we also create web-based software applications or web apps for some of our clients and for general consumption.
In this short post I'm going to talk about two little web tools (see what I did there) you might find useful as part of your inbound marketing efforts. Read on for more!
We're are a lead generation or inbound marketing agency. We exist to help clients generate interest in their businesses and what they have to offer using the web and social media. We do this with the aim of generating enquiries or leads.
The tools we employ include great web design, strategic thinking, SEO and everything in between. That's it in a nutshell. We do it because we love it and we enjoy working with clients who want to leverage the web to positively impact their bottom line.
Last week Twitter repositioned itself from a social network to a news channel. For those of us who have been tweeting for a while (7 years in my case) this is not a huge surprise as we have seen the network become less social as it has grown.