Posted by Wednesday,27 May 2015

A Common SEO Question Answered

How Much Will It Cost?

Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question to ask.

The short answer is simple, but might sound arrogant. In general the cost of promoting a page to the #1 slot in Google for a specific search phrase depends on the effort that's been put into the page currently holding the #1 position, and breathe....

Of course this doesn't consider all factors, such as the opportunity to be smarter than the competition, but in general if you look at your competition and think wow, their site's amazing, no matter how much that hurts , then you're going to need to be amazing plus.

One of the hardest pills to swallow where the web's concerned is the one with "My Competition Are Nailing This" written all over it. However, the quicker you take your medicine the better, moaning about how unfair Google are is just wasted breath.

So, the cost of SEO for your website will depend on the market you're in, the effort made by your competitors and how smart you are.

More in this category: General SEO


How does Inbound Marketing work for the Oil and Gas Service Sector?

When you think of oil and gas marketing, do you think of huge exhibition stands, glossy brochures, flashy advertising posters and lavish corporate hospitality? This may have been the case in the...Read more

Good design can help your marketing campaigns connect to more customers

If you've ever run an online or offline marketing campaign or are thinking about running one in the near future, you're probably thinking about what your campaign will offer at a first glance to...Read more

Are You Blocking Adverts?

In a recent article on the BBC website David Frew, senior programmes manager for the Internet Advertising Bureau trade body said, "Ad blocking is a threat to the whole advertising...Read more

13 Tips for Marketing in a Downturn

Following my previous blog post about why it is so important to keep on marketing in a downturn, here are some tips, in no particular order, for how to make the most of your marketing in a recession...Read more

How to Build a Lead Generation Website

How to build a lead generation website. Well, strap yourselves in because this is going to be fun and hopefully something of a voyage of discovery! Clearly business to business lead generation is the...Read more