How Much Will It Cost?
Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question to ask.
The short answer is simple, but might sound arrogant. In general the cost of promoting a page to the #1 slot in Google for a specific search phrase depends on the effort that's been put into the page currently holding the #1 position, and breathe....
Of course this doesn't consider all factors, such as the opportunity to be smarter than the competition, but in general if you look at your competition and think wow, their site's amazing, no matter how much that hurts , then you're going to need to be amazing plus.
One of the hardest pills to swallow where the web's concerned is the one with "My Competition Are Nailing This" written all over it. However, the quicker you take your medicine the better, moaning about how unfair Google are is just wasted breath.
So, the cost of SEO for your website will depend on the market you're in, the effort made by your competitors and how smart you are.