Posted by Thursday, 8 March 2012

Social Media Can Work For B2B Companies Too

I have often said that social media is not as effective for business to business use, however this is not to say b2b businesses shouldn't embrace social channels. What it does mean is a more considered approach is required to be successful.

Social media can in fact be essential to gaining new clients with the whole buying and researching process in the B2B sector evolving and social media becoming an intrinsic part of our day to day life.

Something B2B companies must remember is social media is NOT a one way conversation. Prospect clients are increasingly turning to the internet and social media channels during the researching and buying processes. When it comes to social media these channels are commonly used to gain information and recommendations from peers and like minded people.

This sort of information is not only valuable it is often considered essential by prospects to educate themselves about a company and their products. With this in mind alternative forms of social media channels like UKBF can really come into their own.

In summary social media is your friend no matter what type of company you are, just think first before you act, offer value to people, share discuss and listen.

More in this category: Marketing and Mobile, Social Media

    
    

A Typical SEO Engagement

We get a lot of SEO related enquiries. Many of them are along the lines of "We need to be number one in Google, we've had a bad experience with another company, you need to guarantee you'll get us to...Read more

Thought Leadership for Inbound Marketing takes Patience

When you are setting your inbound marketing or social media objectives, one of them may well be to establish your expertise in a particular industry niche, otherwise known as thought leadership. It's...Read more

What is the Purpose of a Blog

A recent post in a business forum asked the question "How can I make my blog popular?". This got me thinking about creating something that answers the seemingly simple question, what is the purpose...Read more

You're Six To Nine Months Away From Inbound Marketing Success

The attract, engage, convert goal of inbound marketing is a simple concept. It's what lead generation agencies like us do for ourselves and our clients and it works, the stats are compelling. But the...Read more

Why Inbound Marketing Works

Here in the UK, there are many businesses who have embraced inbound marketing. However, it's fair to say there's still a lot of skepticism, and it's easy to understand why. Embarking on an exercise...Read more