Posted by Thursday,8 March 2012

Social Media Can Work For B2B Companies Too

I have often said that social media is not as effective for business to business use, however this is not to say b2b businesses shouldn't embrace social channels. What it does mean is a more considered approach is required to be successful.

Social media can in fact be essential to gaining new clients with the whole buying and researching process in the B2B sector evolving and social media becoming an intrinsic part of our day to day life.

Something B2B companies must remember is social media is NOT a one way conversation. Prospect clients are increasingly turning to the internet and social media channels during the researching and buying processes. When it comes to social media these channels are commonly used to gain information and recommendations from peers and like minded people.

This sort of information is not only valuable it is often considered essential by prospects to educate themselves about a company and their products. With this in mind alternative forms of social media channels like UKBF can really come into their own.

In summary social media is your friend no matter what type of company you are, just think first before you act, offer value to people, share discuss and listen.

More in this category: Marketing and Mobile, Social Media


Content Marketing For B2B

  Whenever business owners hear about 'content marketing', 'social media' and 'social content' they immediately write it off as 'not for them'. It is very common to hear the comment “well that...Read more

Client Vs Content

As a digital agency there are many challenges which we face when working with our clients. However, the main blockade that we always come up against is focused around the topic of content. So Why Is...Read more

Branding: Translating your Brand Online

Branding has always been one of the most important aspects of marketing, right back to when advertising was first invented, and even before, when the brand on your cattle meant that everyone knew...Read more

The Multi-disciplined Marketing Strategy

Over the past 25 years we've seen so many drastic changes in our lives. From how we work to how we communicate and socialise, technological advances over this relatively short period of time have...Read more

Landing Pages and Their Role in Customer Conversion

What are landing pages, and why are they so important in the path to customer conversion?Well firstly, I’ll tell you what they're not, they’re not a road to the land of plenty, but they’re a pretty...Read more