Whenever business owners hear about 'content marketing', 'social media' and 'social content' they immediately write it off as 'not for them'. It is very common to hear the comment “well that stuff is better suited to consumer facing companies” however this is a huge misconception. Whatever you call it at its purest form any format of content marketing is a form of customer relationship marketing or CRM.
Red Evolution Opinions & Musings
As a digital agency there are many challenges which we face when working with our clients. However, the main blockade that we always come up against is focused around the topic of content.
Over the past 25 years we've seen so many drastic changes in our lives. From how we work to how we communicate and socialise, technological advances over this relatively short period of time have revolutionised our world and how we operate in it.
Quite a lot of the website review requests we get are from businesses who are being a tad optimistic. Now don't get me wrong, I'm one of life's eternal optimists and thinking positive is a great asset, but don't confuse that with doing the right thing. Business to business lead generation is tough and getting tougher and to succeed you need a plan.
Following my previous blog post about why it is so important to keep on marketing in a downturn, here are some tips, in no particular order, for how to make the most of your marketing in a recession or when times are tough.
When you are looking at the benefits of online and offline tools in marketing and deciding which to use, the simple answer is, "there is no simple answer!" Each tool has its own benefits, but you have to look at them in the context of your marketing plan and your marketing objectives.
Business to business lead generation matters because without a steady flow of leads most businesses struggle to survive. But how can a business attract potential customers in today's noisy environment where people seem to have a short attention span and far too many "screens" fighting for their eye balls? Simple, by using content marketing.
Content Marketing is about creating and sharing relevant, useful content (media) with the purpose of generating business. However you distribute this content, it must always be valuable and relevant to the person who finds it.
Once you get started in content marketing, one of your biggest challenges is likely to be committing to it and creating great content regularly. We often get asked the same question... "what should I write about?"