Web based lead generation is a confusing subject for many, but in this plain English, bite-sized article, we'll pare it right down to THREE simple activities. If you follow these three steps, to the letter, you'll generate enquiries from your website, guaranteed.
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We use and create lots of web based software solutions. Sometimes it's something as simple as our lead generation calculator, sometimes it's a lot more complex. We also work with our clients to develop web-based applications to help them achieve a business goal such as giving their customers access to data. If you're not sure what a web application is, think of your on-line banking, that's a web app. Right now we've got several web applications in development.
There are usually two choices when it comes to software development, custom or off the shelf, and this short article considers the merits and costs of each.
The enquiries we get on a daily basis thanks to our targeted lead generation activities fall into one of a few categories, the most common being denial, borderlining on anger. The anger is about the lack of search engine rankings and traffic being generated and it usually goes something like this.
A recent enquiry we received via our website went something like this, "If you get me leads I'll be able to pay you to get me leads". In other words, they had a website that didn't do any effective lead generation, it didn't generate enquiries.
No rankings in Google™, no traffic, no enquiries, no leads. This, in turn, meant they had no money to invest in search engine optimisation (SEO) and Inbound Marketing, activity that brings customers to you instead of you going to them. If this sounds familiar, then you're almost certainly not ready to hire an agency to help you.
According to the HubSpot State of Inbound Report 2016, the top marketing challenge is generating traffic and leads, with 65% of companies putting this challenge well above other common issues like securing budget, managing websites and hiring talent.
When I was a kid and the ice cream van came round it was a treat. When the vendor squirted the soft ice cream into the cone and asked if me if I wanted crushed nuts, it made me laugh. Life was simple then and silly things amused me, they still do.
Inbound Marketing or Lead Generation Agencies specialise in helping businesses generate revenue from their websites. However, hiring a lead generation agency isn't for everyone. In much the same way as some businesses like to build their own websites, something that seldom goes well, so it goes when it comes to making that website work for the business.
If you'd prefer to build your own team here's an overview of the skills you're going to need to stand a chance of success.
A recent post in a business forum asked the question "How can I make my blog popular?". This got me thinking about creating something that answers the seemingly simple question, what is the purpose of a blog and how to blog effectively.
But the thing is, from a standing start you are (generally speaking) six to nine months from the results that will lead to inbound marketing success, and that only changes when you commit to doing it. As long as you prevaricate and ponder you'll remain six to nine months out. Trust me, I've got medals for this.
Here in the UK, there are many businesses who have embraced inbound marketing. However, it's fair to say there's still a lot of skepticism, and it's easy to understand why. Embarking on an exercise of web-based lead generation requires a big effort and a fresh approach to finding new customers. It's also true that inbound isn't a quick fix if your sales pipeline has dried up, it takes time.
All that said, if you do take the time to create a solid strategy and implement it, inbound will deliver. You see for all it's "newness" in essence inbound gives something valuable to your customers, giving you the opportunity to get value or revenue back.
We're a lead generation agency. We build websites that generate leads using the inbound marketing methodology. However, we also create web-based software applications or web apps for some of our clients and for general consumption.
In this short post I'm going to talk about two little web tools (see what I did there) you might find useful as part of your inbound marketing efforts. Read on for more!
We're are a lead generation or inbound marketing agency. We exist to help clients generate interest in their businesses and what they have to offer using the web and social media. We do this with the aim of generating enquiries or leads.
The tools we employ include great web design, strategic thinking, SEO and everything in between. That's it in a nutshell. We do it because we love it and we enjoy working with clients who want to leverage the web to positively impact their bottom line.
We get quite a lot of invitations to tender or ITT's. These lifeless documents are often put together by out of touch advisors working with businesses who are confused and in need of help. I get it, I understand why on the face of it, it seems to make sense. The businesses don't know what they need (neither it seems do the advisers) and to compensate for a lack of knowledge they commoditise it and go out to the market looking for a price. This approach rarely works.
Email marketing is still one of the most effective ways to reach potential customers and, more importantly, to provoke a response. Even with decreasing open rates, emails can trigger actions better than most other marketing tools.
In our industry, webby marketing type stuff, we get lots of emails that start like this. "We wanted to let you know about our lead generation service which gives you access to thousands of clients per year seeking new websites and an average of £35K worth of projects per month." These emails amuse me (I amuse you?). They amuse me because they're offering us low-quality leads and an opportunity to compete with a bunch of lowest common denominator companies, usually for a thirty-bob client. No thanks.