Red Evolution Opinions & Musings

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and security services to companies all over the city. 

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic. It’s all just words, right? 

To work out where websites should rank, Google uses a complex ranking system that evaluates hundreds of different factors – from the number of external links (or citations) pointing at your site to depth of your content, or the length of time it takes your pages to load.

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose the right one and you’ll find yourself working with a long-term partner who prioritises your growth and works tirelessly to make sure that you’re inundated with decent leads. 

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.

It’s no secret that video marketing is rapidly becoming one of the most important pieces of the marketing puzzle.

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of incoming leads and land new customers without dashing from pillar to post; pasting data into spreadsheets or worrying about whether or not we’ve followed up on an enquiry in good time.

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings. 

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?

We’re a digital marketing agency, but we believe in going above and beyond for the businesses we work with. We know that visitors and leads are only helpful if they turn into paying customers and while it's often tempting to lay blame for low close rates on our clients, we know that it’d be remiss of us to do so without trying to help them solve the problem.

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.