Red Evolution Opinions & Musings

Sunday, 15 October 2017

We're Up For a Digital Business Award

We rarely enter awards, and we don't often blow our own trumpets. However, sometimes an opportunity comes along that's too good to ignore. 

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Sunday, 8 October 2017

Google Rankings and Link Building Explained

Google’s software uses links to assign authority to pages. To avoid confusion that means links TO your web pages not links FROM your web pages, although linking from your web pages is a very good idea for your readers! 

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Wednesday, 27 September 2017

Don't Accidentally Break Your Website!

This is an actual traffic graph of a real website that supports a real business, that employs real people. Can you tell when their new website went live? Yup, but why did this happen? Unfortunately for these guys, they have yet to recover from this Brexit style cliff edge but it was so easy to avoid it.

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Tuesday, 26 September 2017

What Is A Lead Generation Website?

We talk a lot about lead generation websites, so in this video, Julie explains exactly what a lead generation website is and what it is not.

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Wednesday, 6 September 2017

Five Reasons To Switch To Inbound Marketing

Taking the plunge and moving to an inbound approach to your marketing is a big step. You may have been thinking about it for some time; you've downloaded the e-books from the software companies, you've been reading blog posts by your favourite inbound marketing agencies for months and you know deep-down it makes sense, but changing the entire way your marketing works is a scary commitment.

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Monday, 28 August 2017

Can't Be Bothered Blogging? Think Again

In our popular article on the subject of what a blog is actually for,  we covered the compelling statistics around the benefits of doing it, they are compelling. If you're using your website for lead generation, or at least you want to start the process of creating a website that attracts potential customers, start blogging. In this post, I'll outline why.

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Monday, 21 August 2017

Did You Get The Website You Wanted?

Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.

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Wednesday, 16 August 2017

Return of the Link Sellers, What Will You Do?

Google™ uses links to measure the importance or popularity of web pages. This is generally well understood but if you're confused then our what is link building blog post will help.

That aside, Google places important web pages, those with a good link profile, at the top of the search results so it should be clear that having links to your pages helps them get found. In simple terms, popular content, pages with links, rise to the top of search results. Enter the link sellers.

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Monday, 14 August 2017

There's Nearly Always A Cheaper Option

Many things in life come down to price. For products it's an obvious thing to look for the cheapest price for a specific item, after all, an iPhone 7 is an iPhone 7. It's not the same when purchasing services, but I think many people treat it that way. Agency A will get me leads from my website for £1000 per month, Agency B wants £3000 per month, I'll go with Agency A!

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Tuesday, 25 July 2017

Website Costs Explained, Again

The cost of creating a website is contentious. At one end of the scale, it's free, think companies like GoDaddy who provide DIY website building tools, while at the other it can be a six figure project or more. All price points in between are also covered. For my own amusement, I decided to work out the cost of developing a website using contractors instead of an agency. The results were quite surprising.

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Wednesday, 19 July 2017

How To Be On Page One of Google

Pretty much every day we get an Inbound Marketing Review request from a person who hasn't developed a sound marketing strategy for their business. They have done pretty much everything except figuring out how they are going to find customers.

They've effectively bought a shop, decorated it, filled it with amazing products at fantastic prices then opened the doors, only to realise the shop's in the middle of nowhere with no roads leading to it and no other means for anyone to find it. It's very common.

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Wednesday, 12 July 2017

What Sort of Content Does Your Website Need?

In my last blog post I described the different stages of a customer journey from the moment they first hear about your business to when they become a lead and then an advocate. When it comes to actually producing the content for each of those stages, where do you start?

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Monday, 10 July 2017

Why Your Customer Journey Matters In Inbound Marketing

Customer Journey Mapping is used in marketing and customer service to identify how a person navigates the process of moving from being a complete stranger to becoming a loyal customer. It helps organisations look at all the important touchpoints in that journey that can help or hinder progress towards the end goal.

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Friday, 7 July 2017

SEO Is About Useful Content, Not Keywords

Julie explains in this video why doing clever stuff with keywords is not what SEO is all about. GoogleTM wants to give its users the best possible experience, which means ensuring that they find exactly what they are searching for. For you, this means providing useful content that addresses their problems.

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Sunday, 2 July 2017

How To Choose an Inbound Marketing Agency

An inbound marketing agency or growth agency is an organisation that helps businesses attract new customers. In 2017 that usually involves using the web. For clarity, inbound marketing is a process whereby you attract visitors to your website who are looking for what you offer. You do this in the hope they will contact you, or at least learn something useful so they feel positively disposed towards your business and contact you in the future.

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