Friday, 24 September 2021

Digital Marketing From The Coalface – An Interview With Alto’s Bruce Skinner

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and security services to companies all over the city. 

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Wednesday, 22 September 2021

Introducing Digital Marketing From The Coalface – Our Brand New Podcast

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

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Thursday, 16 September 2021

Leave The Content Writing To The Web Content Experts

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic. It’s all just words, right? 

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Tuesday, 14 September 2021

Google’s Page Experience Update Has Finished Rolling Out. Here’s What We Learnt.

To work out where websites should rank, Google uses a complex ranking system that evaluates hundreds of different factors – from the number of external links (or citations) pointing at your site to depth of your content, or the length of time it takes your pages to load.

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Tuesday, 31 August 2021

What Is Robots.txt And Why Does It Matter?

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

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Monday, 16 August 2021

An SEO Expert’s Top Tips For Auditing Your Backlink Profile

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

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Thursday, 12 August 2021

Picking The Right SEO Agency: 6 Experts Weigh In

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose the right one and you’ll find yourself working with a long-term partner who prioritises your growth and works tirelessly to make sure that you’re inundated with decent leads. 

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Wednesday, 11 August 2021

Is HubSpot Still The Best Choice For B2B Marketing Campaigns?

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.

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Thursday, 5 August 2021

Why We’re Doubling Down On Video Marketing

It’s no secret that video marketing is rapidly becoming one of the most important pieces of the marketing puzzle.

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Friday, 23 July 2021

Google’s July 1st Core Update: What Happened & What Have We Learned?

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.

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Thursday, 22 July 2021

Getting The Most Out Of HubSpot Sales Hub: An Insider's Perspective

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of incoming leads and land new customers without dashing from pillar to post; pasting data into spreadsheets or worrying about whether or not we’ve followed up on an enquiry in good time.

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Monday, 12 July 2021

An SEO Expert’s Top Tips For Spotting Bad Links

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings. 

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Friday, 2 July 2021

Establishing Trust: An Actionable Guide For B2B Marketing Managers

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?

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Thursday, 24 June 2021

Why We (Almost) Always Recommend HubSpot’s CRM

We’re a digital marketing agency, but we believe in going above and beyond for the businesses we work with. We know that visitors and leads are only helpful if they turn into paying customers and while it's often tempting to lay blame for low close rates on our clients, we know that it’d be remiss of us to do so without trying to help them solve the problem.

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Monday, 21 June 2021

Plain English: Do You Speak It?

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.

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