Red Evolution Opinions & Musings

Monday, 21 June 2021

Plain English: Do You Speak It?

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.

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Wednesday, 16 June 2021

HubSpot Content Marketing - Taking Control Of Your Content

Content marketing is not new. Look in your Granny's kitchen and you are bound to find recipe books called something like 50 Ways to Use Stork Margarine or 101 Meals with Spam.

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Monday, 7 June 2021

The Anatomy Of A Successful Contact Form

They’re easy to overlook, but contact forms are a vital part of your sales funnel. 

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Friday, 4 June 2021

Google’s June 2nd Core Update: Everything You Need To Know

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

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Wednesday, 2 June 2021

CRO for B2B Industries - Innovating in a Stale Space

When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy eCommerce sites like Amazon, Adidas or Apple. The people with 100,000+ daily visitors and the confidence to experiment with things like shoppable search, AI-powered mega menus and one-step checkouts that are designed to encourage impulse purchases. 

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Friday, 28 May 2021

Why We Aren't A Cheap SEO Agency

When we speak to potential clients, they sometimes tell us that they have an agency doing their SEO for £200 a month, and they can't understand why we are (considerably) more expensive.

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Friday, 16 April 2021

Everything You Need To Know About Core Web Vitals

They might sound clinical, almost medical, but Google’s Core Web Vitals are actually a set of metrics designed to measure the speed, responsiveness and visual stability of your website.

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Wednesday, 7 April 2021

Site Speed: What Is It And Why Does It Matter?

Site speed (sometimes called page speed or website performance) is a measure of how quickly your website can load content - and make it available for user interaction.

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Monday, 22 February 2021

What is the Purpose of a Blog & How To Drive Sales From Blogging

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

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Wednesday, 17 February 2021

Leave Linkbuilding To The Digital PR Professionals

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.

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Wednesday, 6 January 2021

Marketing Planning In Uncertain Times

At this time of year I usually share some advice about planning for the next twelve months, mapping out your marketing activity to start January the right way. Right now, however, planning ahead seems like a luxury. We have no idea what tomorrow will bring...new variants, further lockdowns, school closures; vaccines and immunity; zombie apocalypse... so all plans need to be flexible. Where does that leave your marketing then?

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Wednesday, 16 December 2020

How Businesses Can Learn From Customers

Like many people in the UK, 2020 was the year I finally bought a motorhome. It's not a new one, (have you seen the price of these things?) so ongoing maintenance is a general theme, which brings me to the subject of this post.

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Wednesday, 9 December 2020

Why We Love Being Hubspot Specialists

At this time of year we have to renew our HubSpot Marketing software certification, which involves us refreshing our knowledge and sitting an exam. It's done and we are once again certified and continue to be HubSpot partners.

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Friday, 4 December 2020

What Do SEO Companies Really Do?

The subject of SEO seems to cause as much confusion today as ever, and many people are still asking the question, what do SEO companies really do?

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Thursday, 26 November 2020

So What's The Deal With Retainers?

Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.

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