Red Evolution Opinions & Musings

Wednesday, 14 November 2018

Why Write A Blog?

You keep hearing that you should be blogging but it sounds like a lot of effort for just another page on your website that nobody is going to read. You're busy and you have better things to do with your time, like getting more customers, for example.

Read more...
Sunday, 4 November 2018

What Does It Cost To Create A Website That Generates Enquiries?

More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.

Read more...
Sunday, 28 October 2018

How Mercedes Are Failing and How Not To Follow Suit

I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.

Read more...
Sunday, 30 September 2018

Hug Your Digital Marketing Agency

If you embrace them, the digital marketing agency you choose to work with can play a pivotal role in your business growth plans. That's why it's a great idea to build a trusted partner style relationship.

Read more...
Sunday, 9 September 2018

Why Helpful Content Brings In Business

I'm going to tell you a story. It's a true story and it has a happy ending. So... are you sitting comfortably? Then I'll begin.

Read more...
Friday, 17 August 2018

The Miserable SEO Guy

A good mate, Steve, asked me a question today about a previous blog post I'd written. I was talking about SEO, for a change, and he said the post made it sound like SEO wasn't cheap and it was far from guaranteed to work. His point was, if, as a digital marketing agency, we wanted to attract clients why would I be so brutally honest.

Read more...
Saturday, 11 August 2018

What Is and What Isn't SEO And Where Does Blogging Fit In?

Every week we have conversations with potential new clients that don't go anywhere. The reason for this is, primarily, cost. They think hiring us is going to cost circa £150/month when the reality is our SEO services start at 10 times that amount. There's no meeting halfway with this kind of differential.

Read more...
Sunday, 8 July 2018

Find Out Who's On Your Website, for FREE!

There are many website visitor tracking tools on the market such as Lead Forensics and several others that help you identify the companies looking at your website. However, there's one company who offer this service, for FREE!

Read more...
Friday, 22 June 2018

SEO Is Only The Start

If you've read any of our blog posts in the past you'll be well acquainted with the importance of understanding your potential customers' problems, and researching what they search for, and creating useful content to attract them to your website. Unfortunately, that's not the end of it. How do you turn them into customers?

Read more...
Tuesday, 15 May 2018

GDPR Consent - Inbound Marketing Is The Way Forward

Everyone is talking about GDPR. There's a growing sense of panic as the 25 May 2018 deadline approaches. Clients are contacting us about their privacy policies and lawyers are busier than ever, advising on compliance with the new legislation.

Read more...
Sunday, 29 April 2018

3 Common SEO Questions Answered

Although it's 2018 business owners are still confused about Search Engine Optimisation or SEO. Being a little controversial, it's also clear to us many web design agencies are equally as confused, or perhaps they just don't care, bless 'em.

Read more...
Friday, 27 April 2018

SEO Is Dead. Long Live SEO.

I read a very interesting anecdote on social media recently. A former expert had been heard to say that "SEO doesn't work any more - we can't trick Google any more".  While we totally agree about the latter statement, we definitely don't agree with the first one. It's still working for us and for our clients.

Read more...
Thursday, 19 April 2018

Why You Need To Invest In A Digital Marketing Strategy

We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?

Read more...
Thursday, 5 April 2018

Greetings Of The Day!

I'm sure you get lots of spam emails, we do. About 90% of them start with the hackneyed term "Greetings of the day!" followed by "Hope you are doing well". If our email service allowed us to block emails based on the content I could cut out a ton of unwanted emails simply by looking for those phrases, but it doesn't.

Read more...
Sunday, 25 March 2018

What's The Difference Between Digital Marketing And Inbound Marketing?

Marketing is one of those industries that's packed full of jargon and buzzwords. Not least of which are the phrases marketers use to describe what we do. There's digital marketing, online marketing, content marketing, inbound marketing... but what's the difference?

Read more...

Here's some of our most popular posts!