Red Evolution Opinions & Musings

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of incoming leads and land new customers without dashing from pillar to post; pasting data into spreadsheets or worrying about whether or not we’ve followed up on an enquiry in good time.

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings. 

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?

We’re a digital marketing agency, but we believe in going above and beyond for the businesses we work with. We know that visitors and leads are only helpful if they turn into paying customers and while it's often tempting to lay blame for low close rates on our clients, we know that it’d be remiss of us to do so without trying to help them solve the problem.

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.

Content marketing is not new. Look in your Granny's kitchen and you are bound to find recipe books called something like 50 Ways to Use Stork Margarine or 101 Meals with Spam.

They’re easy to overlook, but contact forms are a vital part of your sales funnel. 

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy eCommerce sites like Amazon, Adidas or Apple. The people with 100,000+ daily visitors and the confidence to experiment with things like shoppable search, AI-powered mega menus and one-step checkouts that are designed to encourage impulse purchases. 

When we speak to potential clients, they sometimes tell us that they have an agency doing their SEO for £200 a month, and they can't understand why we are (considerably) more expensive.

They might sound clinical, almost medical, but Google’s Core Web Vitals are actually a set of metrics designed to measure the speed, responsiveness and visual stability of your website.

Site speed (sometimes called page speed or website performance) is a measure of how quickly your website can load content - and make it available for user interaction.

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.