Red Evolution Opinions & Musings

Thursday, 19 April 2018

Why You Need To Invest In A Digital Marketing Strategy

We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?

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Thursday, 5 April 2018

Greetings Of The Day!

I'm sure you get lots of spam emails, we do. About 90% of them start with the hackneyed term "Greetings of the day!" followed by "Hope you are doing well". If our email service allowed us to block emails based on the content I could cut out a ton of unwanted emails simply by looking for those phrases, but it doesn't.

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Sunday, 25 March 2018

What's The Difference Between Digital Marketing And Inbound Marketing?

Marketing is one of those industries that's packed full of jargon and buzzwords. Not least of which are the phrases marketers use to describe what we do. There's digital marketing, online marketing, content marketing, inbound marketing... but what's the difference?

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Monday, 12 March 2018

SEO For SME's Explained In Plain English

We've got a track record of explaining SEO using simple non-technical language, we've even created a comic strip where our own super-hero SEO Man, outlines the basics of SEO. With this post, I'm going to put all that advice into the context of small and medium-sized or SME business owners. So if you're a business owner this one is for you.

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Friday, 23 February 2018

Content Is The Cornerstone Of Inbound Marketing

Inbound marketing is the art of attracting potential customers, engaging with them and converting them into leads. It's a structured process which involves careful planning and a long term view.

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Sunday, 18 February 2018

I'm A Startup, Get Me Out Of Here

Being part of a digital marketing agency is fantastic way to earn a living. We meet many interesting people and get involved with some amazing businesses. However, during some of the conversations we have with prospective clients, we hear the phrase "Please keep in mind I'm a startup", which is code for "we have no money#awks.

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Thursday, 1 February 2018

Targeting The Long Tail of Search

Many people mistakenly confuse the term long tail keywords as meaning search terms with lots of words in them. In fact, many search terms containing lots of words are at the head of the search graph, long tail means something completely different.

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Sunday, 7 January 2018

What's Your Strategy for Online Success in 2018? Here's A Plan You Can Follow.

Remember that time you decided to run a marathon, didn't train, rocked up and nailed it? Or that time you bought a guitar and within 10 minutes you were knocking out killer riffs and writing songs despite never having played before? Thought not. Digital marketing, Search Engine Optimisation and web based lead generation are a bit like that and here's why.

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Tuesday, 5 December 2017

THREE Things To Do This Week To Improve Your Website

One of the great spin offs for me from the SEO consulting work I do is I get to experience first hand the simple mistakes many businesses make with their websites. In this post I'm going to talk about three common issues and how to fix them.

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Sunday, 3 December 2017

What Is The Purpose Of Your Website?

Are you worried about your website? Do you think it's not performing? Before you say that it isn't working, you need to know what it was built to do. Do your expectations now match its original objectives? 

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Saturday, 25 November 2017

The Web Based Lead Generation Checklist

In this article, we'll outline the FIVE things you must do if you want your website to generate leads. If you follow these steps you're guaranteed to see an improvement in the traffic and leads you get from Google™ and the other search engines. What's not to like.

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Sunday, 19 November 2017

Start With Tactics Not Strategy, If You Want Your SEO Project To FAIL

A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.

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Sunday, 12 November 2017

Why Is SEO So Misunderstood?

Understanding SEO is like chasing a crisp packet on a windy day. Every time you think you've nearly got a hold of it, it flies off out of reach again! 

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Monday, 6 November 2017

Are You An SEO Realist Or An SEO Fantasist?

As an agency who help people with inbound marketing and SEO, we get to work with some great people at some fantastic businesses. Unfortunately, we also have to pass on some opportunities because of unrealistic expectations and budgets. In this post, I'll outline the difference between the SEO realists and fantasists.

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Monday, 30 October 2017

The Advantages Of Using An Inbound Marketing Agency

When you are introducing Inbound Marketing into your business, one of the biggest decisions you have to make is whether to manage it in-house or use an agency.

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