Tuesday, 23 November 2021

Practical Tips For Measuring The Success Of B2B Social Media Campaigns

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good on a rainy Thursday afternoon, but not so helpful when it comes to measuring the success of social media campaigns designed to promote business services or considered purchases. 

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Monday, 22 November 2021

How To Write An Invitation To Tender That Gets The Right Result

Creating an Invitation to Tender (ITT) is a time consuming process designed to give you the ability to compare a number of different suppliers with the aim of making the best possible decision. However, the ITT needs to be asking the right questions in the first place for it to provide the right results.

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Tuesday, 9 November 2021

How Long Does It Take For SEO To Work?

One of the questions we are asked most often by our SEO and Digital Marketing clients is: "how long will this take to start working?". It's a tricky one to answer so we have addressed it in a podcast, explaining the different types of work and when you should expect to start seeing some results.

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Tuesday, 26 October 2021

What On Earth Are LSI Keywords – And Do They Really Matter?

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your content and better understand the focus of your web pages. (Source: backlinko.com)

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Friday, 24 September 2021

Digital Marketing From The Coalface – An Interview With Alto’s Bruce Skinner

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and security services to companies all over the city. 

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Wednesday, 22 September 2021

Introducing Digital Marketing From The Coalface – Our Brand New Podcast

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

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Thursday, 16 September 2021

Leave The Content Writing To The Web Content Experts

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic. It’s all just words, right? 

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Tuesday, 14 September 2021

Google’s Page Experience Update Has Finished Rolling Out. Here’s What We Learnt.

To work out where websites should rank, Google uses a complex ranking system that evaluates hundreds of different factors – from the number of external links (or citations) pointing at your site to depth of your content, or the length of time it takes your pages to load.

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Tuesday, 31 August 2021

What Is Robots.txt And Why Does It Matter?

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

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Monday, 16 August 2021

An SEO Expert’s Top Tips For Auditing Your Backlink Profile

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

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Thursday, 12 August 2021

Picking The Right SEO Agency: 6 Experts Weigh In

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose the right one and you’ll find yourself working with a long-term partner who prioritises your growth and works tirelessly to make sure that you’re inundated with decent leads. 

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Wednesday, 11 August 2021

Is HubSpot Still The Best Choice For B2B Marketing Campaigns?

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.

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Thursday, 5 August 2021

Why We’re Doubling Down On Video Marketing

It’s no secret that video marketing is rapidly becoming one of the most important pieces of the marketing puzzle.

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Friday, 23 July 2021

Google’s July 1st Core Update: What Happened & What Have We Learned?

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.

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Thursday, 22 July 2021

Getting The Most Out Of HubSpot Sales Hub: An Insider's Perspective

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of incoming leads and land new customers without dashing from pillar to post; pasting data into spreadsheets or worrying about whether or not we’ve followed up on an enquiry in good time.

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