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I recently watched a video where a designer explained why he charges what he does for creating a logo. He used two examples, one a logo for a micro business and the other for Nike. His point was, the value of the logo to the micro business was probably only a few hundred pounds, whereas the value of Nike's logo ran into the millions. Incidentally the designer who created their logo, Carolyn Davidson, was only paid a $35.

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As well as running a digital marketing agency, I'm also a retained or on-call firefighter. This means I wear a pager and, when my services are required, my pager alerts me and I respond to it. I do this because I live in a rural community and want to help protect the people with whom I live.

Working with a digital marketing agency should be a fantastic experience for both the agency and the company or client, but that's not always the case. Sometimes with digital marketing, the relationship with the agency goes wrong, and it's usually when the agency and the client are not on the same page.

Video Transcript

It's the end of the week and on Friday afternoons we finish early. I tend to hang around. Get the office to myself, get stuff done, tidy up at the end of the week. The thing is on Friday afternoons I quite often find that, although I'm here working on my own getting things done the phone keeps ringing. And it's people calling up trying to sell me something.