Inbound Marketing is all about attracting visitors to your website, engaging with them and converting them into leads. To do this you need to provide valuable content that gets noticed when people are looking for it, and makes potential customers trust you enough to want to do business with you.
Here is a video explaining five steps you can take right away to make your online marketing work harder and generate more leads for you.
- Buyer Personas - create detailed, named personas of your ideal customer types
- Keyword Research - find out what information your personas are searching for online
- Engaging Content - provide educational and entertaining content for each of your personas
- Lead Generation - provide content that is so useful your visitors will want to engage with you
- Follow Up - they may not be ready to buy yet, so keep in touch until they are