It was announced recently that display advertising grew 21.3% in the past year in clear contrast to search at 15.1%. One of the main reasons for this could be attributed to the growth in strength of the social media channels. So what exactly is display advertising...well in short display advertising is all those banner adverts around your website pages and is also known as social advertising. Here is a website which gives you some examples of where your advertising can be:
With these figures the strength of social media can clearly be seen and marketing companies are having to scramble to keep up with these new technology shifts. This does not mean that search has become obsolete, or will be. What these new trends do mean is that there is going to be an increasing demand on the digital specialism as a whole and complete integration within this specialism between search and social media.