Red Evolution Opinions & Musings

Friday, 30 August 2019

Why Segment Your Audience For Digital Marketing?

As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.

Read more...
Sunday, 28 July 2019

How A CRM Can Stop You Making A Fool Out Of Yourself

A Customer Relationship Management or CRM tool makes sense for so many reasons. Just like personal organisers, such as Todoist, allow people to unclutter their brains by dumping tasks into an app, CRM systems do the same for businesses.

Read more...
Saturday, 15 June 2019

Don't Hire Vendors, Develop Partnerships

We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.

Read more...
Wednesday, 12 June 2019

Don't Stop Creating Content When You're Busy

If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.

Read more...
Tuesday, 21 May 2019

How Do You Want People To Feel About Your Business?

I'm an engineer, a problem solver, although I now work in the field of marketing. Digital marketing to be precise. That includes web design, inbound marketing, Search Engine Optimisation or SEO, paid search such as Google Ads, social media marketing, and so on. In this post, I'm thinking about branding.

Read more...
Monday, 20 May 2019

How's Your Social Proof Looking?

I got a WhatsApp message from a pal, last night. He's a local building contractor, a joiner, and a guy I've known for years. The message was, in some respects, like a rite of passage, because he got in touch with me asking me if I knew somebody who serviced oil-fired boilers, heating boilers, and I did. It's usually me asking him from something!

Read more...
Friday, 17 May 2019

Are You Embracing Digital or Prevaricating?

I'm heading off to work. It's Friday morning, so a good day, great stuff, the weekend's here. I'll get some fun stuff done at the weekend although plenty of fun stuff happens through the week to be honest.

Read more...
Monday, 29 April 2019

Don't Chase SEO Rainbows, Research and Test Using PPC

Okay, so I'm on Lochnagar again, simply because I like coming up here. Today, as you can see in the video, visibility is just about zero. So after all the hard work of getting up the mountain, there's nothing to see.

Read more...
Wednesday, 24 April 2019

Getting Great Search Rankings Is A Slog, It Just Is.

In this video Red Evolution's Dave Robinson talks about getting to the top of the search engine rankings mountain from, you guessed it, the top of a mountain.

Read more...
Saturday, 30 March 2019

Look After Your Website Content For Great Results

Just like you have to keep tending to your garden to get the most benefit from it, you need to keep looking after your website if you want it to work for your business. 

Read more...
Sunday, 3 March 2019

7 Top Tips For Facebook Marketing

I ran a Business Booster Workshop last week in the impressive Aberdeen Town House, headquarters of the City Council. The very enthusiastic audience engaged right from the start and asked an interesting variety of questions.

Read more...
Monday, 11 February 2019

3 Reasons Client/Agency Relationships Fail

We love what we do and we're lucky to work with some amazing businesses and inspirational people. Done right, a client agency relationship is a beautiful and mutually beneficial thing, but it's not always plain sailing. In this article we look at 3 reasons things can go Pete Tong and, importantly, how to avoid them.

Read more...
Sunday, 10 February 2019

What's The Value of Digital Marketing?

I recently watched a video where a designer explained why he charges what he does for creating a logo. He used two examples, one a logo for a micro business and the other for Nike. His point was, the value of the logo to the micro business was probably only a few hundred pounds, whereas the value of Nike's logo ran into the millions. Incidentally the designer who created their logo, Carolyn Davidson, was only paid a $35.

Read more...
Thursday, 7 February 2019

Ask A Digital Marketing Agency To Fix Your Website

If your website isn't working hard enough for your business and bringing in new enquiries, it's time to call in the experts to diagnose the problem and recommend the best solution.

Read more...
Friday, 1 February 2019

Digital Success For School Partnership

A team from our local secondary school, Aboyne Academy, reached the shortlist for the Vodafone Challenge as part of Digital Day 2018 during which we ran a workshop with the pupils.

Read more...

Here's some of our most popular posts!