Although I run a web development and SEO company I'm still just a normal consumer. I still shop on-line like everybody else and I still suffer at the hands of ill thought out sites. Believe it or not I don't always analyse the sites I'm visiting, at least not if they deliver what I'm looking for.
I play in a band and I'm a big fan of the Flix line of drum sticks (brushes to be precise). Having visited several shops who didn't have the stick I wanted, I decided to buy on-line. This is an account of what happened.
- Went to Google and searched for flix drum sticks.
- Number 1 was the company's own website so I visited it.
- No joy, they don't sell direct.
- Back to Google.
- PPC advert offering 'Low Cost Drum Sticks' caught my eye so I clicked it.
- I clicked on to the site where there was an advert for Flix brushes so I clicked it.
- Bingo, the full range.
- Price was £12.99 delivered. I liked the delivered bit. That's good, they are £16.00 in the shops.
- I added the stick I wanted to my cart and clicked checkout.
- I provided my details and selected next day delivery for an extra £1.99 (I'm impatient).
- The sticks arrived the next day.
To me this was a perfect on-line transaction. I didn't have to create an account. I knew right up front what the delivered price was and was given the opportunity to pay a little more to get the sticks quickly.
There's no real point to this post other than to relate exactly what happened. To me is was a text book transaction.