We're embarking on the commercialisation of a web app we've been working on for a couple of years. It's likely to be an interesting journey so I'll use this blog to talk about the process.
Not surprisingly we've decided the main marketing tools we use will be web based in the shape of search engine optimisation (SEO) and the careful use of social media.
The app has a potentially huge market but it's not one of those funky apps aimed at the digerati (spellin?), oh no, this app is aimed squarely at people who earn an honest living getting their hands dirty (do they still exist?).
It should be a fun journey and you're welcome to share it.