With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren't.
With all their complex investment vehicles and packaged 'risk free' securities etc they lost sight of the simple facts staring them in the face, things like, lending money to people who couldn't afford to pay it back. By ignoring basic truths they have wound up in a hell of a mess.
So what's this got to do with SEO. Well, maybe quite a lot. There is one simple truth where websites are concerned. In the end they have to offer something people want. This might be the best, the cheapest, the easiest, the nearest or any combination of these and much more besides.
A by-product of creating something special is you create something that will stand the test of time, often work well in the search engines and convert to real business that impact on your company's bottom line.
In short put at least as much effort into your website as you do into getting it found. Take a rounded balanced approach and good things could well come your way.