Wednesday, 14 December 2011

Day 5: Be Your Own Advent Calendar

There are so many ways to get in the festive spirit this winter whether you tailor your promotions primarily around Christmas or opt for a 2 pronged approach focusing on both Christmas and new year its totally up to you as a business however one of the most successful ways to focus your communications and promotions is by becoming your very own advent calendar. This sort of promotion could be everything from a daily deal (I.e one special promotion each day until Christmas/new year) or through encouraging consumers to opt in for holiday themed communications and special 'exclusive' promotions the options are endless. These special limited time promotion are also a great way to promote yourselves via a social media network and can also be a fantastic way to get a buzz about your brand. For example when ASOS offered discounted GHD straighteners for 1 day only as part of a exclusive Christmas promotion many social networks were set ablaze by other savvy shoppers sharing news of the offer therefore not only helping to drive traffic and potential purchasers towards the site but also helping to improve brand perception and awareness in what is typically a very competitive time.

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