This is point is really for all the market analysists and data planners out there. So many companies forget the usefulness of social media when it comes to Christmas to the point where there are in fact very few social strategies which focus on incorporating a holiday message. However social media is a tool which can be greatly utilised for 2 key reasons during a holiday season, these are:
- Spreading promotional messages
- Engaging with consumers to promote consumer data retention
One of the major things to remember when it comes to social media is to not force conversation by all means encourage but forced conversation will never produce any real usage data. There are various ways in which you can do start conversations going: for example why not run a last minute gift guide on your blog or Facebook or start a conversation about the best gifts a guy can give a girl.
These sort of interactive conversations although not necessarily helpful in the form of selling products (artificially suggesting all your own products will just come across as pushy) can provide a fantastic consumer insight which can then inform the promotions which you offer.
No matter how you choose to utilise your social media outlets over festive periods the key thing to remember is that these outlets are for communication NOT SELLING. Providing that you keep to this simple concept and have a strategy for what you want to achieve social media could be your new best friend when it comes to improving your sales in the long run.