It is a well known fact that the festive period is a very fraught time with folk rushing from A to B with very little time in between. With this in mind and considering the strength of mobile marketing there is now no longer any excuse for not being able to communicate effectively with your consumers no matter what they do.
There are various ways in which you can make mobile marketing work for you during holiday periods. One of the most common ways to utilise this form of marketing is through in store marketing and limited time promotions for example through QR codes and SMS coupons. Admittedly the use of mobile marketing has been limited due to limitations in a marketers knowledge and understanding of the process however as we continue to become a more mocial (mobile and social) society marketers are going to have no choice other than to embrace this new technology.