Digital Marketing and SEO As loyalty and brand awareness schemes take and increasingly digital and social media driven approach this is opening up a whole new world of opportunities for SEO's and digital marketers. SEO has long been a tool in a digital marketers tool box however it is often something which gets overlooked by many companies. The major problem with SEO is that many businesses and clients fail to understand the importance of SEO and so its often dismissed in its importance in favour of more traditional techniques and new buzz words such as Social Media.
What many people don't realise is that good SEO practices are intrinsic to every digital marketing practice to help ensure their productivity and effectiveness. From websites and blogs to Twitter the basic SEO principles such as keyword research and appropriate optimisation are consistent cornerstones in every approach. Digital marketing offers a huge range of opportunities to truly engage with your customers from social media to online loyalty and reward schemes the amount of information and data which can be gathered and then utilised for further SEO and marketing practices. The data which can be gathered through even simple practices such as social media exchanges can inform a huge range of SEO based activities.
By better understanding what your customers want and look for you can reflect this both in on-page optimisation, site structure, the creation of new content and devising strategies for social media and web based exchanges. Many SEO's already use site analytics and related software for these sort of practices. However by utilising the tailored consumer specific information which can be gained from these more social experiences you can create individual consumer profiles which you can the use to inform and improve their interaction with your site.