As social media becomes THE buzzword in the marketing industry so many companies have become blinded by what social media actually consists of and what they need to do to make the most of it. It has become a concerning fact that when questioned many companies are under the illusion that social media consists purely of Facebook, Twitter and blogging and the like. However what most people seem to overlook is how much email can do for you as a business and the fact that email marketing is also classed under the social media umbrella!
It can be so frustrating to see a business overlooking tools simply because they are not part of the latest trend. Granted email has been around for a while but it has also evolved with the technology instead of becoming obsolete. This combined with good CRM and customer profiling can be a formidable force when it comes to marketing campaigns. In recent research by Silverpop it has been found that on average for every 70 email subscribers a site has 1 Facebook follower and there are over a billion more email accounts than social media accounts. So although Facebook is a key trend just now it does not mean that it is necessarily the best for your site. So next time you decide to go social remember to take off your blinkers and open your eyes to all the channels available to you and your business.