If you've ever run an online or offline marketing campaign or are thinking about running one in the near future, you're probably thinking about what your campaign will offer at a first glance to potential clients, but once they have landed on your campaign, how do you keep them engaged and eager to find out more?
To put it simply, it's the design. Your campaign could be a masterpiece of writing that Hemingway himself would be proud of, but if the design isn't illustrating what you're talking about clearly and interestingly, then it's destined to be a bit of a flop.
What can you do to make sure your next marketing campaign succeeds?
Write it for your audience, not yourself
Ensure your writing can be easily conveyed through design, if your writing gets too complex you'll not only be limiting your target audience, you'll be making it complicated for your designer to clearly illustrate your content, which will eat into yours and their time; and we all know that means unnecessary costs.
Avoid overusing cliches or even using them at all
Think about the imagery and what kind of messages and emotions they'll convey to your audience; ensure they're in tangent with your key messages. Stay clear of cliche images and quotes, we've all seen and heard them too many times before for any of them to give your campaign that memorable factor. You have to create something unique and totally eye-catching if you want your marketing campaign to be a winner.
Get those design guys on the job!
If you're not a designer, it may not be the best use of your time to try being one. You've heard of those folks who've maybe dabbled in Microsoft Paint a couple of times, but you know this doesn't make them designers! Giving your team of professionals the chance to weave their creative wizardry with your campaign will help it stand out in a crowded and over saturated market. These guys have the education and the experience to know what does and doesn't work. Working together and capitalising on each others' strengths, you'll end up with amazing and memorable marketing campaigns.
Think like your audience
Lastly but most importantly, you have to think like your audience; live and breathe your campaign in their eyes. If you're looking at your finalised campaign from just one perspective, it might be worth taking a step back and asking yourself, "Would my marketing campaign win me over?" More importantly, "Does it connect to the kind of customers I want to attract and win them over?"
It is now a well-known fact that for every £1 spent on good design, you'll make a £4 return on your investment. So yes, great design is totally relevant in marketing! So, if you would like to know how you can supercharge your marketing campaigns with good design, download our free E-book below.