In a recent article Udi Manber, Vice President of Search Quality at Google, said "I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages."
So there you have it. Google likes SEO's. Well not quite. They didn't really say that........
What they did say though, in my opinion, is website owners should care more about their websites and think about their audience. They should tag their content correctly and use keywords to identify their pages and make it easier for the engines to index them.
I've been suggesting for a while that a lot of SEO is simply website quality control, nothing more, nothing less.