Saturday, 12 July 2008

Has Google Put the Paid Keyword Tools out of Business?

As a subscriber to both KWD and WT I'm wondering whether the latest modification to Google's free keyword tool marks their imminent demise.

In Google's own words.....

"This column shows the approximate average monthly number of search queries matching your keywords that were performed on Google and the search network over a recent 12-month period. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu."

Compare this to the data used by WT, in their own words....

"Wordtracker periodically compiles a database of over 330 million search terms which is updated on a weekly basis. All search terms are collected from the major metacrawlers - Dogpile and Metacrawler."

And KWD....

"Keyword Discovery collects search term data from over 200 search engines world wide. As a result we have the largest keyword database that contains over 36 billion searches."

It's possible that I'm missing something fundamental here but if I'm not then perhaps WT and KWD just became irrelevant. Paid keyword tools have had it their own way for a long time. The careful use of language, the information about where there data is coming from, all, in my opinion, geared towards suggesting the data reflects the habits of Google users the world over .

To my mind people using these tools have been sold the idea that, although the data isn't coming straight from Google, it can be assumed that the data reflects Google searches. That's a possibility but now we don't have to take the risk, now we can see Google's own keyword stats.

I'm not about to cancel my subscriptions and I hope WT & KWD can turn this to their advantage but I'm struggling to see how and as I publish this I'm not seeing any press release from the companies themselves.



More in this category: General SEO, Keyword Research

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