SEO is perceived by many smaller companies - and some not so small - to be expensive. But is this really the case? Perhaps the real problem is the fact that if you put in the time you can glean most of the information you need to SEO your site from articles and blogs on the net. So many companies fail to see the value a good SEO can offer.
If your SEO company are not adding value to your business then in simple terms you are working with the wrong SEO company. SEO should be seen as an investment in your business not a PITA cost.