I was reading a well known forum this week. In the SEO section there's thread after thread promoting and asking about link spamming techniques. There's everything from software that automatically creates profiles on forums to offers of a 1000 PR5 links for thirty bob and a fried fish.
There are also a shed load of people who have created crap websites in the hope of generating an income from Google Adsense or from affiliate marketing. It's all about creating crap nobody needs to generate income by doing nothing.
Google have started banning affiliate marketers from their AdWords programs and I wonder if this is the beginning of Google realising their index is in danger of disappearing up its own arse in a puff of blue smoke. Just in case Google needs a hand with this here's my list of things Google can do right now to clean up their index....
- Discount all links from forums
They are 99% self promotion and spam. Sure you will kill some links that merit being counted but for the most part you won't. Bin 'em.
- Discount all links from blogs comments
Again, 99% of blog comment links are self promotion. Most people comment in blogs to generate links. There are some great blog comments out there but it's for the greater good to simply bin them all.
- Discount links from Article Sites
I've used article marketing to good effect but the links are not based on merit so although it will hurt me I'm happy to do what's right for the greater good. In the bin with them.
- Discount social book marking
This is a classic example of yet another great idea being abused out of all usefulness. Sorry but in the bin they must go.
- Discount link farms
If we, the great unwashed, can find these sites surely you can, so do so and bin them.
So what does that leave? Well heaven forfend we'll have to revert back to creating something that's so useful other site owners will want to link to it!
But seriously....... none of the above will happen even though it's so out of hand that Google's index is becoming increasingly irrelevant. People are going to become more reliant on old fashioned networking and referrals when looking for products and services, albeit facilitated by 21st century tools (Twitter, Facebook etc). Who knows, maybe Google with it's new smart phone will move more and more into other areas too as it's flagship product becomes mired in spam.