When you've invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it's all but impossible and any company telling you they can build you a new site and get you to the top of the search engines for competitive phrases in a short time are telling fibs, even if they claim to have a special relationship with Google......
It's true that earth shatteringly good content may create a meteoric rise up the search engine results pages, but this is rare. The fact is you need to work hard to generate free search engine traffic and here are some of the things you could think about.
- Spend a lot of time on your keyword research!
Ranking for very competitive keywords is a long term game. However, you could rank for less competitive keywords quite quickly. Spend time looking for keywords with search volume but low competition, they are out there. This Google Free Keyword Tool primer will help. Investing time and energy in keyword research will pay dividends. Here are five FREE ways to find keywords.
- Make sure your website is search engine friendly!
OK this is basic stuff but every day we carry SEO Reviews of sites belonging to established companies that miss even the most basic aspects of a search engine friendly design. Get this bit right! Here's a simple SEO check list to help you.
- Create a link building strategy!
Linking is a key aspect of SEO but surprise surprise, securing good links is tough and time consuming. There are some techniques for securing links to your site that are easy, such as contributing to a forum and putting links in your signature, commenting on other people's blogs etc but these links are low quality. I think linkbait is the best way of securing links.
This may sound shady but it isn't. Linkbait is simply great content that attracts links. This isn't easy either but if you create some link worthy content you'll be amazed at the results. The golden rule with link building is to acquire relevant links, links that could generate business.
- Buy traffic!
Buying traffic, using Google Adwords for example, is a guaranteed way of driving people to your website. To many Pay Per Click (PPC) advertising is a strange concept and if you've dabbled and got it wrong a financially painful one. The truth is if you create an effective PPC campaign you will see instant results and the market intelligence that spills out of a successful campaign will help you with your organic SEO work as you will be able to analyse keyword effectiveness, conversions rates and a number of other things.
Creating a successful website is a huge undertaking. Anyone who thinks building the site is the hard bit is in for a shock! Prepare yourself for a lot of hard work and consider the list above and you can succeed online.