Red Evolution Opinions & Musings

Monday, 22 February 2021

What is the Purpose of a Blog & How To Drive Sales From Blogging

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

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Wednesday, 17 February 2021

Leave Linkbuilding To The Digital PR Professionals

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.

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Wednesday, 6 January 2021

Marketing Planning In Uncertain Times

At this time of year I usually share some advice about planning for the next twelve months, mapping out your marketing activity to start January the right way. Right now, however, planning ahead seems like a luxury. We have no idea what tomorrow will bring...new variants, further lockdowns, school closures; vaccines and immunity; zombie apocalypse... so all plans need to be flexible. Where does that leave your marketing then?

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Wednesday, 16 December 2020

How Businesses Can Learn From Customers

Like many people in the UK, 2020 was the year I finally bought a motorhome. It's not a new one, (have you seen the price of these things?) so ongoing maintenance is a general theme, which brings me to the subject of this post.

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Wednesday, 9 December 2020

Why We Love Being Hubspot Specialists

At this time of year we have to renew our HubSpot Marketing software certification, which involves us refreshing our knowledge and sitting an exam. It's done and we are once again certified and continue to be HubSpot partners.

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Friday, 4 December 2020

What Do SEO Companies Really Do?

The subject of SEO seems to cause as much confusion today as ever, and many people are still asking the question, what do SEO companies really do?

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Thursday, 26 November 2020

So What's The Deal With Retainers?

Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.

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Wednesday, 11 November 2020

Your Website Is For People, Not Google

I had a really good conversation this week with a potential client. He's put a power of work into his website, added lots of great content etc, and as a result he's achieved some great search engine rankings. People are finding his business on Google, result! But there's a problem.

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Wednesday, 4 November 2020

Why You Shouldn't Put Your Newsletter On Your Website

There are some things in life that just don't make sense. Quantum physics, the fact that bumble bees can fly, pineapple on pizza and putting your newsletters on your website.

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Sunday, 12 July 2020

OK, I'll Explain the Purpose of a Blog, Again

Back in 2016, I wrote a blog post entitled, What Is the Purpose of a Blog. It's one of the most popular blog posts on our website and 4+ years on; it's still gets lots of traffic. In fact, in most months it receives between 100 and 150 views.

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Wednesday, 8 July 2020

How To Avoid The Mistakes Most People Make With Google Ads

One of the main criticisms that we hear about Google Ads or pay per click advertising is that it was expensive and didn't generate any business. People say for example, "yeah we tried it, and it just didn't work it's not right for us".

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Tuesday, 26 May 2020

Our Industry Sucks. Or Does It?

A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency to help with lead generation. He’d found us by searching in Google and needed help to make sure his organisation’s potential customers find them the same way.

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Monday, 18 May 2020

What Is A Lead Generation Website?

To understand the context of this post, it would also help to understand what SEO or search engine optimisation is. If you prefer a more visual approach here’s SEO explained in pictures.

Last Friday, I had a great conversation with a business owner in Manchester. He was crystal clear about his businesses strategy and how many new customers a month he needed to grow his business.

The only thing standing between him and success is that the people who want to buy what he’s selling don’t, currently, find his website when they search in Google. In other words, his website doesn’t generate leads; it’s not a lead generation website.

Contrast that with the reason he and I were having a conversation, yup, he found us in Google

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Friday, 24 April 2020

The C-Suite's Guide To SEO

During these strange COVID 19 times, one thing has become clear; on the other side of this crisis, we're all going to be more aware of digital business tools. The use of video conferencing has skyrocketed, and e-commerce has increased, and they are just two examples.

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Thursday, 5 March 2020

What Is A Web Design Project?



This probably seems like a dumb question, especially coming from the owner of a successful digital marketing agency, but bear with me while I share some thoughts and experiences.

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