Red Evolution Opinions & Musings

Content marketing is not new. Look in your Granny's kitchen and you are bound to find recipe books called something like 50 Ways to Use Stork Margarine or 101 Meals with Spam.

They’re easy to overlook, but contact forms are a vital part of your sales funnel. 

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy eCommerce sites like Amazon, Adidas or Apple. The people with 100,000+ daily visitors and the confidence to experiment with things like shoppable search, AI-powered mega menus and one-step checkouts that are designed to encourage impulse purchases. 

When we speak to potential clients, they sometimes tell us that they have an agency doing their SEO for £200 a month, and they can't understand why we are (considerably) more expensive.

They might sound clinical, almost medical, but Google’s Core Web Vitals are actually a set of metrics designed to measure the speed, responsiveness and visual stability of your website.

Site speed (sometimes called page speed or website performance) is a measure of how quickly your website can load content - and make it available for user interaction.

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.

At this time of year I usually share some advice about planning for the next twelve months, mapping out your marketing activity to start January the right way. Right now, however, planning ahead seems like a luxury. We have no idea what tomorrow will bring...new variants, further lockdowns, school closures; vaccines and immunity; zombie apocalypse... so all plans need to be flexible. Where does that leave your marketing then?

Like many people in the UK, 2020 was the year I finally bought a motorhome. It's not a new one, (have you seen the price of these things?) so ongoing maintenance is a general theme, which brings me to the subject of this post.

At this time of year we have to renew our HubSpot Marketing software certification, which involves us refreshing our knowledge and sitting an exam. It's done and we are once again certified and continue to be HubSpot partners.

The subject of SEO seems to cause as much confusion today as ever, and many people are still asking the question, what do SEO companies really do?

Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.

I had a really good conversation this week with a potential client. He's put a power of work into his website, added lots of great content etc, and as a result he's achieved some great search engine rankings. People are finding his business on Google, result! But there's a problem.