Although it's 2018 business owners are still confused about Search Engine Optimisation or SEO. Being a little controversial, it's also clear to us many web design agencies are equally as confused, or perhaps they just don't care, bless 'em.
Red Evolution Opinions & Musings
I read a very interesting anecdote on social media recently. A former expert had been heard to say that "SEO doesn't work any more - we can't trick Google any more". While we totally agree about the latter statement, we definitely don't agree with the first one. It's still working for us and for our clients.
We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?
I'm sure you get lots of spam emails, we do. About 90% of them start with the hackneyed term "Greetings of the day!" followed by "Hope you are doing well". If our email service allowed us to block emails based on the content I could cut out a ton of unwanted emails simply by looking for those phrases, but it doesn't.
Marketing is one of those industries that's packed full of jargon and buzzwords. Not least of which are the phrases marketers use to describe what we do. There's digital marketing, online marketing, content marketing, inbound marketing... but what's the difference?
We've got a track record of explaining SEO using simple non-technical language, we've even created a comic strip where our own super-hero SEO Man, outlines the basics of SEO. With this post, I'm going to put all that advice into the context of small and medium-sized or SME business owners. So if you're a business owner this one is for you.
Inbound marketing is the art of attracting potential customers, engaging with them and converting them into leads. It's a structured process which involves careful planning and a long term view.
Being part of a digital marketing agency is fantastic way to earn a living. We meet many interesting people and get involved with some amazing businesses. However, during some of the conversations we have with prospective clients, we hear the phrase "Please keep in mind I'm a startup", which is code for "we have no money" #awks.
Many people mistakenly confuse the term long tail keywords as meaning search terms with lots of words in them. In fact, many search terms containing lots of words are at the head of the search graph, long tail means something completely different.
Remember that time you decided to run a marathon, didn't train, rocked up and nailed it? Or that time you bought a guitar and within 10 minutes you were knocking out killer riffs and writing songs despite never having played before? Thought not. Digital marketing, Search Engine Optimisation and web based lead generation are a bit like that and here's why.
One of the great spin offs for me from the SEO consulting work I do is I get to experience first hand the simple mistakes many businesses make with their websites. In this post I'm going to talk about three common issues and how to fix them.
Are you worried about your website? Do you think it's not performing? Before you say that it isn't working, you need to know what it was built to do. Do your expectations now match its original objectives?
In this article, we'll outline the FIVE things you must do if you want your website to generate leads. If you follow these steps you're guaranteed to see an improvement in the traffic and leads you get from Google™ and the other search engines. What's not to like.
A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.