In this article, we'll outline the FIVE things you must do if you want your website to generate leads. If you follow these steps you're guaranteed to see an improvement in the traffic and leads you get from Google™ and the other search engines. What's not to like.
Red Evolution Opinions & Musings
A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.
Understanding SEO is like chasing a crisp packet on a windy day. Every time you think you've nearly got a hold of it, it flies off out of reach again!
As an agency who help people with inbound marketing and SEO, we get to work with some great people at some fantastic businesses. Unfortunately, we also have to pass on some opportunities because of unrealistic expectations and budgets. In this post, I'll outline the difference between the SEO realists and fantasists.
When you are introducing Inbound Marketing into your business, one of the biggest decisions you have to make is whether to manage it in-house or use an agency.
If I had a pound for every time a business owner has told me that they are targeting "everyone", I'd be writing this from a private yacht in the Seychelles. It's one of the biggest mistakes that business people make, and it is vitally important.
We rarely enter awards, and we don't often blow our own trumpets. However, sometimes an opportunity comes along that's too good to ignore.
Google’s software uses links to assign authority to pages. To avoid confusion that means links TO your web pages not links FROM your web pages, although linking from your web pages is a very good idea for your readers!
This is an actual traffic graph of a real website that supports a real business, that employs real people. Can you tell when their new website went live? Yup, but why did this happen? Unfortunately for these guys, they have yet to recover from this Brexit style cliff edge but it was so easy to avoid it.
We talk a lot about lead generation websites, so in this video, Julie explains exactly what a lead generation website is and what it is not.
Taking the plunge and moving to an inbound approach to your marketing is a big step. You may have been thinking about it for some time; you've downloaded the e-books from the software companies, you've been reading blog posts by your favourite inbound marketing agencies for months and you know deep-down it makes sense, but changing the entire way your marketing works is a scary commitment.
In our popular article on the subject of what a blog is actually for, we covered the compelling statistics around the benefits of doing it, they are compelling. If you're using your website for lead generation, or at least you want to start the process of creating a website that attracts potential customers,
Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.
Google™ uses links to measure the importance or popularity of web pages. This is generally well understood but if you're confused then our what is link building blog post will help.
That aside, Google places important web pages, those with a good link profile, at the top of the search results so it should be clear that having links to your pages helps them get found. In simple terms, popular content, pages with links, rise to the top of search results. Enter the link sellers.
Many things in life come down to price. For products it's an obvious thing to look for the cheapest price for a specific item, after all, an iPhone 7 is an iPhone 7. It's not the same when purchasing services, but I think many people treat it that way. Agency A will get me leads from my website for £1000 per month, Agency B wants £3000 per month, I'll go with Agency A!