I read an article or PR piece in a local (piss poor) business magazine supplement by an alleged SEO Specialist. He stated there weren't many people in the IT field who specialised in SEO and due to the nature of their work what they do is shrouded in mystery. But guess what, don't worry because he's got all the answers.
This wasn't written in 1973, it was written this year, this month!
This is precisely the sort of crap the SEO industry doesn't need, perpetuating the myth that SEO is a black art and its practitioners are modern day alchemists.
SEO isn't a black art and just as alchemists couldn't make gold from mixing other ingredients so an SEO consultant can't make a rubbish website storm into the Google top ten.
There's no black art to SEO, just hard work, and to demonstrate this we are offering FREE SEO Advice via a one to one session to anyone who wants it. No hard sell, just a plain English 30 minute evaluation of where you are and where you need to get to.
We're on a mission to help business owners understand SEO!