I have often said that social media is not as effective for business to business use, however this is not to say b2b businesses shouldn't embrace social channels. What it does mean is a more considered approach is required to be successful.
Social media can in fact be essential to gaining new clients with the whole buying and researching process in the B2B sector evolving and social media becoming an intrinsic part of our day to day life.
Something B2B companies must remember is social media is NOT a one way conversation. Prospect clients are increasingly turning to the internet and social media channels during the researching and buying processes. When it comes to social media these channels are commonly used to gain information and recommendations from peers and like minded people.
This sort of information is not only valuable it is often considered essential by prospects to educate themselves about a company and their products. With this in mind alternative forms of social media channels like UKBF can really come into their own.
In summary social media is your friend no matter what type of company you are, just think first before you act, offer value to people, share discuss and listen.