We are strict followers of Google's SEO guidelines and often argue the toss in forums that it's the best approach. We don't buy links, we create great content, we create well formed web pages and we behave ourselves.
Then I see this whilst checking out one of my articles on a third party site.
I feel like the follower of an MP whose just been caught having an affair with his wife's sister, all that good work and for what. Come on Google, buck your ideas up!