As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.
Everyone wants their website to appear on the first page of search engines so that they can grab the lion's share of the traffic. As we have mentioned many times on this blog, moving up to page one is a long, slow process that takes time, patience and effort. But what happens when you need traffic fast?
It’s no secret that some marketers prefer to target women: Global brands like Unilever allocate approximately 70% of their Facebook advertising budget to ads targeting females and even local, Scottish, brands in traditionally masculine industries are starting to target women – with AdExchanger reporting that The Glenlivet spent approximately 52% of it’s 2020 marketing budget appealing to female consumers.