Red Evolution Opinions & Musings

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?

In 2015, we saw some of the largest brands around the globe change their visual identities. As companies grow and evolve, their branding needs to change in order to reflect their new goals and vision.

So, at the start of 2016, it's a great time to ask yourself; does your visual identity reflect your business successfully?

It’s no secret that some marketers prefer to target women: Global brands like Unilever allocate approximately 70% of their Facebook advertising budget to ads targeting females and even local, Scottish, brands in traditionally masculine industries are starting to target women – with AdExchanger reporting that The Glenlivet spent approximately 52% of it’s 2020 marketing budget appealing to female consumers.

It's officially the season to be jolly and it's that time of the year during which most product focused companies make their biggest sales. To give you a helping hand this Christmas, we've compiled a list of design tips to add a bit of festive cheer while keeping your brand intact.

Many business owners would tell you that the term 'content marketing' is this new buzz word in marketing practices. However, they could not be further from the truth.

 As the festive period quickly approaches and every company finds themselves either snowed under with orders or desperately trying to get a piece of that festive consumer pie, we here at Red Evolution would like to give you something back. So whether you want to know how to grab those new customers and keep them coming back for the new year to come or you are keen to shake things up and learn how to entice those festive spenders, we will be here every day up to the 24^th December with our tips, tricks and insights to help you make the most of the festive spending spree and keep those buyers coming for years ahead.

Whenever business owners hear about 'content marketing', 'social media' and 'social content' they immediately write it off as 'not for them'. It is very common to hear the comment “well that stuff is better suited to consumer facing companies” however this is a huge misconception. Whatever you call it at its purest form any format of content marketing is a form of customer relationship marketing or CRM.