As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.
We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.
If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.
Just like you have to keep tending to your garden to get the most benefit from it, you need to keep looking after your website if you want it to work for your business.
In this short video Julie explains the three ways that blogging is a lot like running.
You keep hearing that you should be blogging but it sounds like a lot of effort for just another page on your website that nobody is going to read. You're busy and you have better things to do with your time, like getting more customers, for example.
More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.
We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?
Inbound marketing is the art of attracting potential customers, engaging with them and converting them into leads. It's a structured process which involves careful planning and a long term view.
Google™ uses links to measure the importance or popularity of web pages. This is generally well understood but if you're confused then our what is link building blog post will help.
That aside, Google places important web pages, those with a good link profile, at the top of the search results so it should be clear that having links to your pages helps them get found. In simple terms, popular content, pages with links, rise to the top of search results. Enter the link sellers.
Customer Journey Mapping is used in marketing and customer service to identify how a person navigates the process of moving from being a complete stranger to becoming a loyal customer. It helps organisations look at all the important touchpoints in that journey that can help or hinder progress towards the end goal.
In these days of fake news, filters and photoshop, it is understandable when clients ask if they actually have to tell the truth on their websites, social media accounts and in their inbound marketing campaigns. So, how important is it to be authentic? Is it ever OK to be economical with the truth?
SEO has always had an air of mystery about it. It goes back to the early days when it was possible to improve your rankings in Google by using slightly dodgy tactics. Remember keyword stuffing, invisible text and the numerous meaningless directories that linked back to your site.
It's that time of year again. The time when, instead of putting the kettle on to avoid the ads, we are actively searching for them, sharing them and talking about them. They stop being an interruption to the main event, and become the main event in themselves.
