Like many people in the UK, 2020 was the year I finally bought a motorhome. It's not a new one, (have you seen the price of these things?) so ongoing maintenance is a general theme, which brings me to the subject of this post.
Red Evolution Opinions & Musings
Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.
There are some things in life that just don't make sense. Quantum physics, the fact that bumble bees can fly, pineapple on pizza and putting your newsletters on your website.
Back in 2016, I wrote a blog post entitled, What Is the Purpose of a Blog. It's one of the most popular blog posts on our website and 4+ years on; it's still gets lots of traffic. In fact, in most months it receives between 100 and 150 views.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.
We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.
If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.
Just like you have to keep tending to your garden to get the most benefit from it, you need to keep looking after your website if you want it to work for your business.
You keep hearing that you should be blogging but it sounds like a lot of effort for just another page on your website that nobody is going to read. You're busy and you have better things to do with your time, like getting more customers, for example.
More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.
We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?
Inbound marketing is the art of attracting potential customers, engaging with them and converting them into leads. It's a structured process which involves careful planning and a long term view.
Google™ uses links to measure the importance or popularity of web pages. This is generally well understood but if you're confused then our what is link building blog post will help.
That aside, Google places important web pages, those with a good link profile, at the top of the search results so it should be clear that having links to your pages helps them get found. In simple terms, popular content, pages with links, rise to the top of search results. Enter the link sellers.