Thursday, 16 September 2021

Leave The Content Writing To The Web Content Experts

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic. It’s all just words, right? 

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Wednesday, 11 August 2021

Is HubSpot Still The Best Choice For B2B Marketing Campaigns?

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.

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Thursday, 5 August 2021

Why We’re Doubling Down On Video Marketing

It’s no secret that video marketing is rapidly becoming one of the most important pieces of the marketing puzzle.

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Friday, 2 July 2021

Establishing Trust: An Actionable Guide For B2B Marketing Managers

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?

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Monday, 21 June 2021

Plain English: Do You Speak It?

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.

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Wednesday, 16 June 2021

HubSpot Content Marketing - Taking Control Of Your Content

Content marketing is not new. Look in your Granny's kitchen and you are bound to find recipe books called something like 50 Ways to Use Stork Margarine or 101 Meals with Spam.

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Friday, 4 June 2021

Google’s June 2nd Core Update: Everything You Need To Know

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

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Wednesday, 16 December 2020

How Businesses Can Learn From Customers

Like many people in the UK, 2020 was the year I finally bought a motorhome. It's not a new one, (have you seen the price of these things?) so ongoing maintenance is a general theme, which brings me to the subject of this post.

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Thursday, 26 November 2020

So What's The Deal With Retainers?

Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.

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Wednesday, 4 November 2020

Why You Shouldn't Put Your Newsletter On Your Website

There are some things in life that just don't make sense. Quantum physics, the fact that bumble bees can fly, pineapple on pizza and putting your newsletters on your website.

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Sunday, 12 July 2020

OK, I'll Explain the Purpose of a Blog, Again

Back in 2016, I wrote a blog post entitled, What Is the Purpose of a Blog. It's one of the most popular blog posts on our website and 4+ years on; it's still gets lots of traffic. In fact, in most months it receives between 100 and 150 views.

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Saturday, 14 September 2019

Search Rankings Can Be Turbulent, Don't Panic

As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.

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Friday, 30 August 2019

Why Segment Your Audience For Digital Marketing?

As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.

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Saturday, 15 June 2019

Don't Hire Vendors, Develop Partnerships

We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.

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Wednesday, 12 June 2019

Don't Stop Creating Content When You're Busy

If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.

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