Google™ uses links to measure the importance or popularity of web pages. This is generally well understood but if you're confused then our what is link building blog post will help.
That aside, Google places important web pages, those with a good link profile, at the top of the search results so it should be clear that having links to your pages helps them get found. In simple terms, popular content, pages with links, rise to the top of search results. Enter the link sellers.
Customer Journey Mapping is used in marketing and customer service to identify how a person navigates the process of moving from being a complete stranger to becoming a loyal customer. It helps organisations look at all the important touchpoints in that journey that can help or hinder progress towards the end goal.
In these days of fake news, filters and photoshop, it is understandable when clients ask if they actually have to tell the truth on their websites, social media accounts and in their inbound marketing campaigns. So, how important is it to be authentic? Is it ever OK to be economical with the truth?
SEO has always had an air of mystery about it. It goes back to the early days when it was possible to improve your rankings in Google by using slightly dodgy tactics. Remember keyword stuffing, invisible text and the numerous meaningless directories that linked back to your site.
It's that time of year again. The time when, instead of putting the kettle on to avoid the ads, we are actively searching for them, sharing them and talking about them. They stop being an interruption to the main event, and become the main event in themselves.
While we all know that social media is a vital part of your content marketing tool kit, it can be easy to get carried away and rush off in the wrong direction, spending large amounts of time and effort doing the wrong things on the wrong platforms.
Marketing is not an exact science, and it's usually a fairly major slice of your business costs. So if you're not getting the results you want, you need to do something about it, and fast. The great thing about marketing online is that you can measure and change everything, as often as you like. You just need to know what questions to ask.
When you are setting your inbound marketing or social media objectives, one of them may well be to establish your expertise in a particular industry niche, otherwise known as thought leadership. It's not easy but it is possible to achieve if you have enough patience.
Email marketing is still one of the most effective ways to reach potential customers and, more importantly, to provoke a response. Even with decreasing open rates, emails can trigger actions better than most other marketing tools.
Defining your topic is a vital part of your content strategy - without it you won't know what to talk about or how to engage your audience and you can't start to develop a content plan. Here's a video explaining how to figure your topic out.
As a profession, solicitors are often the target of jokes. I'm not promising I will make it to the end of this blog post without a lawyer joke, but I will try. The aim of this article is to look at the skills that solicitors possess and consider why they are so well suited to the creation of useful, relevant, lead generating content.
We all know the statistics, it's 7 times more expensive to gain a new customer than to keep an existing one, so it's incredibly important to hang on to your customers, keep them happy and make sure they come back again. Online marketing can help you with customer loyalty and even turn your fans into advocates.
Video marketing can be a fantastic tool to any business if is used correctly. It goes far beyond viral videos with a wealth of formats and ways to engage your audience. Just like any form of content marketing you can tailor your video to any demographic, as well as new, potential and existing consumers. Regardless of whether you are business-facing or consumer-facing video content marketing provides a great alternative to more traditional forms of content marketing, allowing you to add a more tangible and personal touch to your marketing communications.
Admittedly video marketing (especially viral video marketing) it is not for every business. However, as we have seen by the impact of the likes of 3's Dance Little Pony viral campaign it can generate a lot of interest and engagement with your brand. It can also be a great alternative to more traditional content marketing methods when it comes to sharing your knowledge, educating and offering information on a topic or your industry. One of the biggest mistakes made by companies when they think about 'video marketing' is to only think of viral topics instead of remembering that there are a range of styles and formats which you can use to best suit your business, your topic and the industry you are in.
Although the main philosophy behind content marketing is not to push sales of a product or branding, this does not mean that content marketing cannot have a direct impact on sales. For example Jell O ran a range of content marketing activities based around recipes which used their products. This Jell O recipe collection provided a huge range of recipes, often highlighting new tips, tricks and treats to try. In fact over the 2 years that they ran this campaign it generated an estimated extra $1 Million in sales. So put simply yes, content marketing if done well can have a significant impact on your sales. It may not be the same as Jell O where it is directly tangible but good content will impact positively on sales.
