As a profession, solicitors are often the target of jokes. I'm not promising I will make it to the end of this blog post without a lawyer joke, but I will try. The aim of this article is to look at the skills that solicitors possess and consider why they are so well suited to the creation of useful, relevant, lead generating content.
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We all know the statistics, it's 7 times more expensive to gain a new customer than to keep an existing one, so it's incredibly important to hang on to your customers, keep them happy and make sure they come back again. Online marketing can help you with customer loyalty and even turn your fans into advocates.
Video marketing can be a fantastic tool to any business if is used correctly. It goes far beyond viral videos with a wealth of formats and ways to engage your audience. Just like any form of content marketing you can tailor your video to any demographic, as well as new, potential and existing consumers. Regardless of whether you are business-facing or consumer-facing video content marketing provides a great alternative to more traditional forms of content marketing, allowing you to add a more tangible and personal touch to your marketing communications.
Admittedly video marketing (especially viral video marketing) it is not for every business. However, as we have seen by the impact of the likes of 3's Dance Little Pony viral campaign it can generate a lot of interest and engagement with your brand. It can also be a great alternative to more traditional content marketing methods when it comes to sharing your knowledge, educating and offering information on a topic or your industry. One of the biggest mistakes made by companies when they think about 'video marketing' is to only think of viral topics instead of remembering that there are a range of styles and formats which you can use to best suit your business, your topic and the industry you are in.
Can Content Marketing Have A Direct Impact On Sales?
Although the main philosophy behind content marketing is not to push sales of a product or branding, this does not mean that content marketing cannot have a direct impact on sales. For example Jell O ran a range of content marketing activities based around recipes which used their products. This Jell O recipe collection provided a huge range of recipes, often highlighting new tips, tricks and treats to try. In fact over the 2 years that they ran this campaign it generated an estimated extra $1 Million in sales. So put simply yes, content marketing if done well can have a significant impact on your sales. It may not be the same as Jell O where it is directly tangible but good content will impact positively on sales.
As a digital agency there are many challenges which we face when working with our clients. However, the main blockade that we always come up against is focused around the topic of content.
When you think of oil and gas marketing, do you think of huge exhibition stands, glossy brochures, flashy advertising posters and lavish corporate hospitality? This may have been the case in the (even very recent) past, but now it seems that whether temporarily or permanently, the big budgets are shrinking. High profile, conspicuous profile-building activities no longer seem appropriate. At the same time, the market is becoming more competitive, with less business to go around. So, what do you do?