Red Evolution Opinions & Musings

Thursday, 31 October 2019

How To Choose A Digital Agency Partner

Recently, we received an invitation to tender (ITT) to build a website, along with some search engine optimisation. The document we received was both prescriptive and naive, and the resulting site will, almost certainly, not be what the company needs. As a digital marketing agency we receive a lot of these documents, and unfortunately they all follow a similar and lamentable pattern.

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Saturday, 14 September 2019

Search Rankings Can Be Turbulent, Don't Panic

As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.

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Friday, 30 August 2019

Why Segment Your Audience For Digital Marketing?

As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.

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Sunday, 28 July 2019

How A CRM Can Stop You Making A Fool Out Of Yourself

A Customer Relationship Management or CRM tool makes sense for so many reasons. Just like personal organisers, such as Todoist, allow people to unclutter their brains by dumping tasks into an app, CRM systems do the same for businesses.

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Saturday, 15 June 2019

Don't Hire Vendors, Develop Partnerships

We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.

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Tuesday, 21 May 2019

How Do You Want People To Feel About Your Business?

I'm an engineer, a problem solver, although I now work in the field of marketing. Digital marketing to be precise. That includes web design, inbound marketing, Search Engine Optimisation or SEO, paid search such as Google Ads, social media marketing, and so on. In this post, I'm thinking about branding.

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Friday, 17 May 2019

Are You Embracing Digital or Prevaricating?

I'm heading off to work. It's Friday morning, so a good day, great stuff, the weekend's here. I'll get some fun stuff done at the weekend although plenty of fun stuff happens through the week to be honest.

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Wednesday, 24 April 2019

Getting Great Search Rankings Is A Slog, It Just Is.

In this video Red Evolution's Dave Robinson talks about getting to the top of the search engine rankings mountain from, you guessed it, the top of a mountain.

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Monday, 11 February 2019

3 Reasons Client/Agency Relationships Fail

We love what we do and we're lucky to work with some amazing businesses and inspirational people. Done right, a client agency relationship is a beautiful and mutually beneficial thing, but it's not always plain sailing. In this article we look at 3 reasons things can go Pete Tong and, importantly, how to avoid them.

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Sunday, 10 February 2019

What's The Value of Digital Marketing?

I recently watched a video where a designer explained why he charges what he does for creating a logo. He used two examples, one a logo for a micro business and the other for Nike. His point was, the value of the logo to the micro business was probably only a few hundred pounds, whereas the value of Nike's logo ran into the millions. Incidentally the designer who created their logo, Carolyn Davidson, was only paid a $35.

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Thursday, 7 February 2019

Ask A Digital Marketing Agency To Fix Your Website

If your website isn't working hard enough for your business and bringing in new enquiries, it's time to call in the experts to diagnose the problem and recommend the best solution.

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Friday, 1 February 2019

Digital Success For School Partnership

A team from our local secondary school, Aboyne Academy, reached the shortlist for the Vodafone Challenge as part of Digital Day 2018 during which we ran a workshop with the pupils.

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Thursday, 13 December 2018

Are You Getting Found By Your Ideal Customers?

I'm walking down a street in Windsor. It's Tuesday the 11th of December, and I'm here to see a new client to do a workshop with them so I can get a deeper understanding of their business. Importantly, I need to establish what they want to achieve from inbound marketing, search marketing, paid search, and so on.

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Sunday, 2 December 2018

Making The Most Of Pay Per Click Advertising

Everyone wants their website to appear on the first page of search engines so that they can grab the lion's share of the traffic. As we have mentioned many times on this blog, moving up to page one is a long, slow process that takes time, patience and effort. But what happens when you need traffic fast?

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Sunday, 9 September 2018

Why Helpful Content Brings In Business

I'm going to tell you a story. It's a true story and it has a happy ending. So... are you sitting comfortably? Then I'll begin.

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