Go on - you know you want to - have a cheeky little eavesdrop on one of my phone conversations with a potential client. It wouldn't be unusual to hear me being asked if we "do" link building. The conversation starts all civilised and matey but at this point it gets a bit uncomfortable as I suggest that links should be earned - not built. I get that horrible sense of having said something really bad. My heart sinks too as I hear "I just want you to do some link building so my website can rank."
Red Evolution Opinions & Musings
A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.
Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.
Most of us use Google every day and for many it can be a frustrating exercise trawling through irrelevant search results before finding what you need. Power users don't have this trouble, they know how to get what they need quickly by laser targeting their searches and here I'll show you, in plain English, how to do the same.
There's a danger this post could come across all wrong so I'll start by saying we LOVE helping businesses get more from the web, we want to you talk about your project and we guarantee a chat with us will help you take your project forward. So for a moment suspend your 'being offended' gene and read this in the spirit in which it's intended. Then call us for friendly chat about your project on 01224 443551!
I regularly get asked to speak to groups of businesses about social media. It usually spills into a general chat about social media, search marketing and everything in between. One common theme when speaking to these groups (and feel free to ask me to speak to your business group) is confusion and fear. People are confused about what to do and they fear doing the wrong thing. There's also a general feeling that ignoring social media is a plausible strategy. If this is where you are, read on for some plain English help and advice.
I was browsing a Linked In group I'm part of and musing at the lack of engagement on some, what I thought were, quite interesting topics. Scrolling down the page I noticed a post from someone with a title that loosely said "Buy Stuff From Me". I see this kind of thing a lot and I'm concerned people are just not getting social media.
I've had some feedback that my posts are sometimes, well, a bit harsh, or if you're from the West Country, a bit arsh. They are, believe it or not, intended to help and more than a little tongue in cheek. You may, after reading this expect that a call to us would be taken by an angry man who might shout at you, that's not the case :)
As yet another search quality update rolls out, this one called Penguin, the chattering classes have been busy discussing what to do about nasty Mr Google dropping their sites from the top ten rankings. I'm not Google's biggest fan but I can totally see where they are coming from and how, ultimately, they needed to do something dramatic.
It was George Burns who's attributed with saying 'Sincerity, if you can fake that you've got it made'. Perhaps it's always been this way but somehow I think it's been stimulated by the number of ways to fake it, and it's certainly true that thanks to Google, website owners a plenty spend every waking hour thinking about how to fake it.
As part of the work I do to promote our services I reach out to blog (or is that bog) owners looking for content. I like writing and I like sharing my views on a range of topics, not least around the subject of web design, search marketing etc.
Online reputation management is the on-going and pro-active process of protecting your brand online. If done correctly, ORM provides cover from all angles so that any instance of negative press reflecting badly on your brand is hidden away and buried beneath positive or neutral material, whether that be in the first pages of the search engine rankings or when browsing through social media and social networking websites. Adverse material can come from an unhappy customer, an ex-employee, an internet ‘troll’, or even from a competitor looking to damage your reputation to enhance the amount of business coming their way.
Here at Red Evo Towers we get a lot of insight into how businesses perceive the web design and development process. For the most part I'm sad to report that many businesses just don't get it. What's worse, many web design companies perpetuate the problem because, ah hem...., they don't get it either.