Red Evolution Opinions & Musings

Friday, 7 July 2017

SEO Is About Useful Content, Not Keywords

Julie explains in this video why doing clever stuff with keywords is not what SEO is all about. GoogleTM wants to give its users the best possible experience, which means ensuring that they find exactly what they are searching for. For you, this means providing useful content that addresses their problems.

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Monday, 17 August 2015

Great Content is a Perfect Link Building Technique!

perfect link building technique It's quite revealing that people still ask us if we can "place links" for them as in "where do I put links for link building?" I say it's revealing because it shows they're aware, at some level, of the importance of links - but at the same time the fact they think placing links will do the trick implies it's a concept they've not quite grasped. Let's discuss.

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Sunday, 12 July 2015

White Text On A White Background For SEO? Really?

Thanks to our inbound marketing skills we're nurturing a business lead with a company in Canada. As we get to know each other they are sharing their experiences to date, in particular the things their current SEO company are telling them. Now we know people are confused about SEO from the number of people who visit our SEO explained page, but this stuff is priceless.

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Thursday, 11 June 2015

The Very Best SEO Tool Available

A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.

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Tuesday, 9 June 2015

Search Engine Success Starts By Thinking

Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.

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Tuesday, 2 June 2015

Get More From Your Google Searches

Most of us use Google every day and for many it can be a frustrating exercise trawling through irrelevant search results before finding what you need. Power users don't have this trouble, they know how to get what they need quickly by laser targeting their searches and here I'll show you, in plain English, how to do the same.

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Wednesday, 27 May 2015

A Common SEO Question Answered

How Much Will It Cost?

Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question to ask.

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Wednesday, 24 October 2012

Still Struggling For Links? Maybe Your Content's Rubbish...

In a recent White Board Friday post Rand Fishkin of SEOMoz said it's time to start link earning instead of link building. Fox Ache! is that supposed to be news?

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Thursday, 20 September 2012

Digital Marketing and SEO

Digital Marketing and SEO As loyalty and brand awareness schemes take and increasingly digital and social media driven approach this is opening up a whole new world of opportunities for SEO's and digital marketers. SEO has long been a tool in a digital marketers tool box however it is often something which gets overlooked by many companies. The major problem with SEO is that many businesses and clients fail to understand the importance of SEO and so its often dismissed in its importance in favour of more traditional techniques and new buzz words such as Social Media.

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Tuesday, 29 May 2012

Want To Know How Not To Use Social Media? Ask M&J Seafood

I was driving back to our office in Aboyne last week when I was tailgated and overtaken by a van. The van belonged to a company called M&J Seafood, I know this because their lovely brand was written all over it. The van's registration was WR61 FSJ and the incident took place at 13:38 on the B976, I know, what a geek.

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Friday, 25 May 2012

What To Do About Google Penguin?

As yet another search quality update rolls out, this one called Penguin, the chattering classes have been busy discussing what to do about nasty Mr Google dropping their sites from the top ten rankings. I'm not Google's biggest fan but I can totally see where they are coming from and how, ultimately, they needed to do something dramatic.

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Saturday, 31 March 2012

How to Avoid the Top 5 Common On-Site SEO Mistakes

With so many opinions, guidelines, rules, standards and always-changing “best practices,” the SEO game is a tough one to learn, especially if you’re learning it yourself. Following industry blogs like Search Engine Watch and Search Engine Land are one of the easiest ways to learn, but if you’re a novice, it can be a full-time job just navigating through the jargon. So, in plain and simple English, here are the top 5 common SEO mistakes business make too often and how to avoid them.

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Tuesday, 10 January 2012

Google Chrome's Controversial Campaign Makes Waves

Google Chrome's latest campaign has been found to be in breech with Googles own guidelines regarding paid ad sponsored links. The campaign which paid bloggers from Unruly Media, a video sharing network, to promote videos for the Google Chrome Browser resulted in posts which failed to have the compulsory no follow tag. This was itself in breech of Googles paid links guidelines. However on top of this many of the articles were badly written which in themselves is against the Google Panda update (which Google produced last year to punish low quality sites) There is no calls being made to make these guidelines clearer regarding who's responsibility is it when it comes not only to the quality of the article content but the setting of the link as a 'no follow'. As things currently stand these points are open to interpretation and can be argued either way which as a result means that Google has the opportunity to vary the punishments they impose depending on how they interoperate the situation.

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Wednesday, 7 December 2011

Day 1: Be Prepared

As with anything to do with the festive season being prepared can have a significant impact upon how well your business performs. One of the best ways to kick this off is to look back at how you have performed over the festive period last year, what worked, what didn't? This form of real life information and knowledge is always going to be invaluable in business so keeping notes about campaigns that you do with their associated objectives and actions along with time-scales and dates can slowly help you build a 'bible' of information about procedures and your potential target audience.

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Tuesday, 6 December 2011

Google Panda For Busy People

Even non geeks have heard about the Google Panda update. But what exactly is it?

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