Red Evolution Opinions & Musings

Tuesday, 6 December 2011

Google Panda For Busy People

Even non geeks have heard about the Google Panda update. But what exactly is it?

Wednesday, 5 October 2011

Get Your Head Round the Merit Based Algo!

Just for a moment set aside all the spammy cheating ways you can make a website rank. Forget about black hat, forget about link farms, forget about hacking sites to seed links, posting stupid meaningless comments in forums and forget about buying a shed load of links. Just simply ignore all that stuff, just for a moment, just for me.

Thursday, 29 September 2011

I've Done The Hard Bit and Built A Website, What Now?

It's getting easier for businesses to have a website and there are even companies advertising on prime time TV offering sites for thirty bob. Just select your sector, choose your colour, upload your logo and that's it, you've got a website. It makes me smile every time I see it. Why? Read on!

Friday, 26 August 2011

Commercialising a Web App

We're embarking on the commercialisation of a web app we've been working on for a couple of years. It's likely to be an interesting journey so I'll use this blog to talk about the process.

Tuesday, 19 July 2011

No Experience, No Budget, No Chance!

I recently had a request for an SEO review from someone stating they had no experience of SEO, but they had no budget so they needed to take the DIY route. I'll start by saying that despite selling SEO services I've got no problem with people taking the DIY route, in fact we offer many resources such as our SEO explained cartoon to help enthusiastic SEO DIYers.

Monday, 18 July 2011

Can Google Make Search Marketing Social?

Search marketing as a specialism is continually being overlook during marketing campaigns. Despite the numerous reports that provide case studies, advice and insights about the wealth of advantages which search marketing can offer it is still being pushed to the outskirts of marketing campaigns by brands. I think this a party due to the fact that many companies do not understand SEO and search marketing so asking them to dedicate time and budget to something like this is naturally resisted against. However this theory would work if it were not for the strength of social media, a channel which is increasingly popular as a marketing tool yet very few companies know how to utilise it to its best or even measure its effectiveness or ROI! Search marketing provides a fantastic support network to other more standard marketing campaign channels such as direct marketing. However as digital marketing grows in popularity, partly thanks to the powerhouse that is social media, could search marketing finally have its value recognised !? This change could also be spurred by Google's foray into social media with the introduction of Google +1 which links the two specialisms to hopefully show the not only the true worth of social media but also the importance of search marketing in a marketing campaign. There is no denying that Google is a formidable force. It has integrated itself into our lifestyles, as has social media, so linking the two not only differentiated itself from other social media sources but could also be the company who can finally make brands see the value of search marketing.

Saturday, 2 July 2011

Two Very Useful Search Query Tips

There are many things you can do to a Google URL to modify the results of a search. However, two that are almost indispensable are pws and gl.

Monday, 27 June 2011

SEO Explained Simply

For many businesses search engine optimisation is still something of a mystery. What they need is SEO explained simply, SEO explained in a way they can immediately understand.

Monday, 27 June 2011

Panda Update

No, not this panda. This panda!

Saturday, 18 June 2011

SEO Specialists Are Not Magicians!

As an SEO specialist I get to speak to lots of businesses about their websites. Many seem to think that SEO specialists are magicians and expect far too much, at least in my opinion.

Monday, 23 May 2011

Site Appeal - The Change Will Do You Good have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors.

Monday, 16 May 2011

Are You Ready For The Big Search Engine Switch Off?

In a bid to improve the Internet all search engines are to be permanently switched off. The decision was announced today by the organisation who control the Internet, the Directorate of Internet Communication and Knowledge Services or DICKS.

Sunday, 15 May 2011

Is Your Website A Drugs Cheat?

What's your view on Ben Johnson? Was he stupid for taking drugs to enhance his performance, leading to temporary gold medal glory, or was he just stupid for getting caught?

Friday, 13 May 2011

Google #1 100% Guaranteed (Or I'll Show My Arse In Woolies Window)

They say there's one born every minute and in business this is definitely the case, at least when it comes to the web. It seems the world's full of people who firmly believe they can spend thirty bob on a website, put zero effort into the content, offer nothing of value yet still speed up the search rankings faster than a Labour MP can say "it was a global recession and nothing to do with us".

Monday, 2 May 2011

Google's Panda in Black and White

Google's Panda update is bedding in nicely and through all the tears, rants and shouting by the losers it's clear to see the SERPs are all the better for the significant pruning that's taken place.


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