All too often companies create the website they want instead of the website they need. It's really common, but if you don't park your vanity and create the site you need, you might as well spend your money on something else.
Red Evolution Opinions & Musings
An alternative title for this blog could have been, Use Common Sense And Your Web Design Project Will Thrive, and my reasoning is this: when you start your website project no amount of research and brainstorming will create a bombproof blueprint for success. This is because of the Donald Rumsfeld effect. You know, the whole "there are things we know we don't know, there are things we don't know we don't know".