Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?
This probably seems like a dumb question, especially coming from the owner of a successful digital marketing agency, but bear with me while I share some thoughts and experiences.
In a previous life, I had a boss who had a number of great sayings. One of my favourites was, "sales causes marketing". I tried to argue with him on many occasions, mainly when I was trying to increase my marketing budget, but, I have to admit, he had a point.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
I'm an engineer, a problem solver, although I now work in the field of marketing. Digital marketing to be precise. That includes web design, inbound marketing, Search Engine Optimisation or SEO, paid search such as Google Ads, social media marketing, and so on. In this post, I'm thinking about branding.
I'm heading off to work. It's Friday morning, so a good day, great stuff, the weekend's here. I'll get some fun stuff done at the weekend although plenty of fun stuff happens through the week to be honest.
Just like you have to keep tending to your garden to get the most benefit from it, you need to keep looking after your website if you want it to work for your business.
All too often companies create the website they want instead of the website they need. It's really common, but if you don't park your vanity and create the site you need, you might as well spend your money on something else.
An alternative title for this blog could have been, Use Common Sense And Your Web Design Project Will Thrive, and my reasoning is this: when you start your website project no amount of research and brainstorming will create a bombproof blueprint for success. This is because of the Donald Rumsfeld effect. You know, the whole "there are things we know we don't know, there are things we don't know we don't know".