Red Evolution Opinions & Musings

Sunday, 4 November 2018

What Does It Cost To Create A Website That Generates Enquiries?

More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.

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Sunday, 9 September 2018

Why Helpful Content Brings In Business

I'm going to tell you a story. It's a true story and it has a happy ending. So... are you sitting comfortably? Then I'll begin.

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Friday, 22 June 2018

SEO Is Only The Start

If you've read any of our blog posts in the past you'll be well acquainted with the importance of understanding your potential customers' problems, and researching what they search for, and creating useful content to attract them to your website. Unfortunately, that's not the end of it. How do you turn them into customers?

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Tuesday, 15 May 2018

GDPR Consent - Inbound Marketing Is The Way Forward

Everyone is talking about GDPR. There's a growing sense of panic as the 25 May 2018 deadline approaches. Clients are contacting us about their privacy policies and lawyers are busier than ever, advising on compliance with the new legislation.

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Thursday, 19 April 2018

Why You Need To Invest In A Digital Marketing Strategy

We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?

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Sunday, 25 March 2018

What's The Difference Between Digital Marketing And Inbound Marketing?

Marketing is one of those industries that's packed full of jargon and buzzwords. Not least of which are the phrases marketers use to describe what we do. There's digital marketing, online marketing, content marketing, inbound marketing... but what's the difference?

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Friday, 23 February 2018

Content Is The Cornerstone Of Inbound Marketing

Inbound marketing is the art of attracting potential customers, engaging with them and converting them into leads. It's a structured process which involves careful planning and a long term view.

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Monday, 6 November 2017

Are You An SEO Realist Or An SEO Fantasist?

As an agency who help people with inbound marketing and SEO, we get to work with some great people at some fantastic businesses. Unfortunately, we also have to pass on some opportunities because of unrealistic expectations and budgets. In this post, I'll outline the difference between the SEO realists and fantasists.

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Monday, 30 October 2017

The Advantages Of Using An Inbound Marketing Agency

When you are introducing Inbound Marketing into your business, one of the biggest decisions you have to make is whether to manage it in-house or use an agency.

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Wednesday, 6 September 2017

Five Reasons To Switch To Inbound Marketing

Taking the plunge and moving to an inbound approach to your marketing is a big step. You may have been thinking about it for some time; you've downloaded the e-books from the software companies, you've been reading blog posts by your favourite inbound marketing agencies for months and you know deep-down it makes sense, but changing the entire way your marketing works is a scary commitment.

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Monday, 21 August 2017

Did You Get The Website You Wanted?

Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.

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Wednesday, 19 July 2017

How To Be On Page One of Google

Pretty much every day we get an Inbound Marketing Review request from a person who hasn't developed a sound marketing strategy for their business. They have done pretty much everything except figuring out how they are going to find customers.

They've effectively bought a shop, decorated it, filled it with amazing products at fantastic prices then opened the doors, only to realise the shop's in the middle of nowhere with no roads leading to it and no other means for anyone to find it. It's very common.

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Wednesday, 12 July 2017

What Sort of Content Does Your Website Need?

In my last blog post I described the different stages of a customer journey from the moment they first hear about your business to when they become a lead and then an advocate. When it comes to actually producing the content for each of those stages, where do you start?

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Monday, 10 July 2017

Why Your Customer Journey Matters In Inbound Marketing

Customer Journey Mapping is used in marketing and customer service to identify how a person navigates the process of moving from being a complete stranger to becoming a loyal customer. It helps organisations look at all the important touchpoints in that journey that can help or hinder progress towards the end goal.

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Sunday, 2 July 2017

How To Choose an Inbound Marketing Agency

An inbound marketing agency or growth agency is an organisation that helps businesses attract new customers. In 2017 that usually involves using the web. For clarity, inbound marketing is a process whereby you attract visitors to your website who are looking for what you offer. You do this in the hope they will contact you, or at least learn something useful so they feel positively disposed towards your business and contact you in the future.

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