Friday, 24 September 2021

Digital Marketing From The Coalface – An Interview With Alto’s Bruce Skinner

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and security services to companies all over the city. 

Read more...
Wednesday, 22 September 2021

Introducing Digital Marketing From The Coalface – Our Brand New Podcast

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

Read more...
Tuesday, 31 August 2021

What Is Robots.txt And Why Does It Matter?

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

Read more...
Monday, 16 August 2021

An SEO Expert’s Top Tips For Auditing Your Backlink Profile

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

Read more...
Thursday, 12 August 2021

Picking The Right SEO Agency: 6 Experts Weigh In

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose the right one and you’ll find yourself working with a long-term partner who prioritises your growth and works tirelessly to make sure that you’re inundated with decent leads. 

Read more...
Wednesday, 11 August 2021

Is HubSpot Still The Best Choice For B2B Marketing Campaigns?

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.

Read more...
Thursday, 22 July 2021

Getting The Most Out Of HubSpot Sales Hub: An Insider's Perspective

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of incoming leads and land new customers without dashing from pillar to post; pasting data into spreadsheets or worrying about whether or not we’ve followed up on an enquiry in good time.

Read more...
Monday, 12 July 2021

An SEO Expert’s Top Tips For Spotting Bad Links

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings. 

Read more...
Monday, 14 December 2015

Why Do Marketers Target Females?

It’s no secret that some marketers prefer to target women: Global brands like Unilever allocate approximately 70% of their Facebook advertising budget to ads targeting females and even local, Scottish, brands in traditionally masculine industries are starting to target women – with AdExchanger reporting that The Glenlivet spent approximately 52% of it’s 2020 marketing budget appealing to female consumers.

Read more...
Sunday, 6 December 2015

Silver Surfer or Silver Dinosaur???!!!

Many people of my generation (60 plus) find it really difficult to get a handle on the internet. When we were growing up the only way to make a purchase of any sort would have been on a face to face level. However, with the advent of the internet we have had to change our often fixed ideas of etiquette, as it is possible to buy all manner of items without moving from your seat. Unfortunately it can be very confusing for us Dinosaurs.

Read more...

Here's some of our most popular posts!