A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.
Red Evolution Opinions & Musings
When I talk to business owners about blogging they often pull a face and tell me they find it hard. They tell me they don't know what to write about, they tell me they haven't got time, they tell me they think it's pointless. Well, in my opinion, it's not hard or time-consuming and it's certainly not pointless unless
We're a lead generation agency. We build websites that generate leads using the inbound marketing methodology. However, we also create web-based software applications or web apps for some of our clients and for general consumption.
In this short post I'm going to talk about two little web tools (see what I did there) you might find useful as part of your inbound marketing efforts. Read on for more!
The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so.
As a subscriber to both KWD and WT I'm wondering whether the latest modification to Google's free keyword tool marks their imminent demise.
There are some great keyword research tools available, some are free and some are not so free. Some such as Wordtracker have huge databases of keywords gathered from a mixture of search engines and others such as seed keywords let you ask your friends and contacts what they would search for to solve a given scenario.
Keywords are a crucial aspect of any website. Making sure your web pages are optimised for the words and phrases used by people on Google etc is vital for on-line success. In essence all a search engine is doing is acting as a middle man between people who want something and people who can provide it. Whether it's a singing teacher, a great deal on a new car or simply some advice on a problem, people use search engines and these match search words with websites - it's that simple.
Keyword tools are superb. I use them and love them. Sometimes however just creating a list of seed keywords can be a challenge, especially if you are too close to the subject or company. With the phenomenon of social networking it seemed plausible that my various networks of contacts might be able to help. So I created a tool to do just that.
An email from a client this week resulted in a response from me that I decided was worthy of the blog.
We've been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn't mean anything because ranking on Google is easy. By the time you are reading this it's likely this page will be number one in Google for the word - glaggleshindips. Woohoo!
The purpose of SEO is to make sure your site features in the search engines for words and phrases used by people who might buy your products or services. This is one of SEO's fundamental rules and the premiss for keyword research.
Running an SEO Company we are lucky enough to be given insights into people's thinking on the subject of keywords. We are often asked, via our SEO Review form, to advise on how a company can rank highly for a specific keyword or phrase.
If you are serious about your website you will have installed some kind of analytics software so you can monitor what's working and what's not. Google Analytics is a good and free option.
So you've got your shiny new website but visitor numbers are not wonderful. You 'decide' as you sell widgets that you want to be on page one of Google for people who search for 'widgets'. However, you do some research and discover there are over two million pages in the Google index that contain the word 'widgets'. To compound this all the sites on the first two pages of Google are authority sites with good PageRank and lots of inbound links. They will be tough to beat.