Wednesday, 22 September 2021

Introducing Digital Marketing From The Coalface – Our Brand New Podcast

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

Read more...
Thursday, 5 August 2021

Why We’re Doubling Down On Video Marketing

It’s no secret that video marketing is rapidly becoming one of the most important pieces of the marketing puzzle.

Read more...
Thursday, 22 July 2021

Getting The Most Out Of HubSpot Sales Hub: An Insider's Perspective

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of incoming leads and land new customers without dashing from pillar to post; pasting data into spreadsheets or worrying about whether or not we’ve followed up on an enquiry in good time.

Read more...
Friday, 2 July 2021

Establishing Trust: An Actionable Guide For B2B Marketing Managers

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage banners so that you look like a market-leading firm, but the second your visitors realise that the link to your case studies is broken?

Read more...
Thursday, 24 June 2021

Why We (Almost) Always Recommend HubSpot’s CRM

We’re a digital marketing agency, but we believe in going above and beyond for the businesses we work with. We know that visitors and leads are only helpful if they turn into paying customers and while it's often tempting to lay blame for low close rates on our clients, we know that it’d be remiss of us to do so without trying to help them solve the problem.

Read more...
Monday, 21 June 2021

Plain English: Do You Speak It?

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating buzzwords and infuriatingly complex businessese that plagues their landing pages in favour of simpler, cleaner language that's easy to read and understand.

Read more...
Wednesday, 2 June 2021

CRO for B2B Industries – Innovating in a Stale Space

When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy eCommerce sites like Amazon, Adidas or Apple. The people with 100,000+ daily visitors and the confidence to experiment with things like shoppable search, AI-powered mega menus and one-step checkouts that are designed to encourage impulse purchases. 

Read more...
Wednesday, 7 April 2021

Site Speed: What Is It And Why Does It Matter?

Site speed (sometimes called page speed or website performance) is a measure of how quickly your website can load content - and make it available for user interaction.

Read more...
Monday, 22 February 2021

What is the Purpose of a Blog & How To Drive Sales From Blogging

Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?

Read more...
Thursday, 26 November 2020

So What's The Deal With Retainers?

Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.

Read more...
Wednesday, 11 November 2020

Your Website Is For People, Not Google

I had a really good conversation this week with a potential client. He's put a power of work into his website, added lots of great content etc, and as a result he's achieved some great search engine rankings. People are finding his business on Google, result! But there's a problem.

Read more...
Wednesday, 8 July 2020

How To Avoid The Mistakes Most People Make With Google Ads

One of the main criticisms that we hear about Google Ads or pay per click advertising is that it was expensive and didn't generate any business. People say for example, "yeah we tried it, and it just didn't work it's not right for us".

Read more...
Tuesday, 26 May 2020

Our Industry Sucks. Or Does It?

A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency to help with lead generation. He’d found us by searching in Google and needed help to make sure his organisation’s potential customers find them the same way.

Read more...
Monday, 18 May 2020

What Is A Lead Generation Website?

To understand the context of this post, it would also help to understand what SEO or search engine optimisation is. If you prefer a more visual approach here’s SEO explained in pictures.

Last Friday, I had a great conversation with a business owner in Manchester. He was crystal clear about his businesses strategy and how many new customers a month he needed to grow his business.

Read more...
Thursday, 5 March 2020

What Is A Web Design Project?



This probably seems like a dumb question, especially coming from the owner of a successful digital marketing agency, but bear with me while I share some thoughts and experiences.

Read more...

Here's some of our most popular posts!