Red Evolution Opinions & Musings

Saturday, 14 September 2019

Search Rankings Can Be Turbulent, Don't Panic

As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.

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Sunday, 28 July 2019

How A CRM Can Stop You Making A Fool Out Of Yourself

A Customer Relationship Management or CRM tool makes sense for so many reasons. Just like personal organisers, such as Todoist, allow people to unclutter their brains by dumping tasks into an app, CRM systems do the same for businesses.

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Saturday, 15 June 2019

Don't Hire Vendors, Develop Partnerships

We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.

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Wednesday, 12 June 2019

Don't Stop Creating Content When You're Busy

If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.

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Monday, 20 May 2019

How's Your Social Proof Looking?

I got a WhatsApp message from a pal, last night. He's a local building contractor, a joiner, and a guy I've known for years. The message was, in some respects, like a rite of passage, because he got in touch with me asking me if I knew somebody who serviced oil-fired boilers, heating boilers, and I did. It's usually me asking him from something!

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Monday, 11 February 2019

3 Reasons Client/Agency Relationships Fail

We love what we do and we're lucky to work with some amazing businesses and inspirational people. Done right, a client agency relationship is a beautiful and mutually beneficial thing, but it's not always plain sailing. In this article we look at 3 reasons things can go Pete Tong and, importantly, how to avoid them.

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Sunday, 10 February 2019

What's The Value of Digital Marketing?

I recently watched a video where a designer explained why he charges what he does for creating a logo. He used two examples, one a logo for a micro business and the other for Nike. His point was, the value of the logo to the micro business was probably only a few hundred pounds, whereas the value of Nike's logo ran into the millions. Incidentally the designer who created their logo, Carolyn Davidson, was only paid a $35.

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Wednesday, 14 November 2018

Why Write A Blog?

You keep hearing that you should be blogging but it sounds like a lot of effort for just another page on your website that nobody is going to read. You're busy and you have better things to do with your time, like getting more customers, for example.

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Sunday, 4 November 2018

What Does It Cost To Create A Website That Generates Enquiries?

More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.

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Sunday, 28 October 2018

How Mercedes Are Failing and How Not To Follow Suit

I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.

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Sunday, 30 September 2018

Hug Your Digital Marketing Agency

If you embrace them, the digital marketing agency you choose to work with can play a pivotal role in your business growth plans. That's why it's a great idea to build a trusted partner style relationship.

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Sunday, 8 July 2018

Find Out Who's On Your Website, for FREE!

There are many website visitor tracking tools on the market such as Lead Forensics and several others that help you identify the companies looking at your website. However, there's one company who offer this service, for FREE!

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Friday, 22 June 2018

SEO Is Only The Start

If you've read any of our blog posts in the past you'll be well acquainted with the importance of understanding your potential customers' problems, and researching what they search for, and creating useful content to attract them to your website. Unfortunately, that's not the end of it. How do you turn them into customers?

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Sunday, 7 January 2018

What's Your Strategy for Online Success in 2018? Here's A Plan You Can Follow.

Remember that time you decided to run a marathon, didn't train, rocked up and nailed it? Or that time you bought a guitar and within 10 minutes you were knocking out killer riffs and writing songs despite never having played before? Thought not. Digital marketing, Search Engine Optimisation and web based lead generation are a bit like that and here's why.

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Tuesday, 5 December 2017

THREE Things To Do This Week To Improve Your Website

One of the great spin offs for me from the SEO consulting work I do is I get to experience first hand the simple mistakes many businesses make with their websites. In this post I'm going to talk about three common issues and how to fix them.

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