A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency to help with lead generation. He’d found us by searching in Google and needed help to make sure his organisation’s potential customers find them the same way.
Red Evolution Opinions & Musings
To understand the context of this post, it would also help to understand what SEO or search engine optimisation is. If you prefer a more visual approach here’s SEO explained in pictures.
Last Friday, I had a great conversation with a business owner in Manchester. He was crystal clear about his businesses strategy and how many new customers a month he needed to grow his business.
The only thing standing between him and success is that the people who want to buy what he’s selling don’t, currently, find his website when they search in Google. In other words, his website doesn’t generate leads; it’s not a lead generation website.
Contrast that with the reason he and I were having a conversation, yup, he found us in Google
This probably seems like a dumb question, especially coming from the owner of a successful digital marketing agency, but bear with me while I share some thoughts and experiences.
A couple of years ago, I was seduced into the arms of Specsavers, a big brand optician. Previously, I'd used an optician in a nearby small town, but for whatever reason, I decided to try one of the big boys.
Recently, we received an invitation to tender (ITT) to build a website, along with some search engine optimisation. The document we received was both prescriptive and naive, and the resulting site will, almost certainly, not be what the company needs. As a digital marketing agency we receive a lot of these documents, and unfortunately they all follow a similar and lamentable pattern.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
A Customer Relationship Management or CRM tool makes sense for so many reasons. Just like personal organisers, such as Todoist, allow people to unclutter their brains by dumping tasks into an app, CRM systems do the same for businesses.
We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.
If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.
I got a WhatsApp message from a pal, last night. He's a local building contractor, a joiner, and a guy I've known for years. The message was, in some respects, like a rite of passage, because he got in touch with me asking me if I knew somebody who serviced oil-fired boilers, heating boilers, and I did. It's usually me asking him from something!
We love what we do and we're lucky to work with some amazing businesses and inspirational people. Done right, a client agency relationship is a beautiful and mutually beneficial thing, but it's not always plain sailing. In this article we look at 3 reasons things can go Pete Tong and, importantly, how to avoid them.
I recently watched a video where a designer explained why he charges what he does for creating a logo. He used two examples, one a logo for a micro business and the other for Nike. His point was, the value of the logo to the micro business was probably only a few hundred pounds, whereas the value of Nike's logo ran into the millions. Incidentally the designer who created their logo, Carolyn Davidson, was only paid a $35.
You keep hearing that you should be blogging but it sounds like a lot of effort for just another page on your website that nobody is going to read. You're busy and you have better things to do with your time, like getting more customers, for example.
More and more companies are embracing digital marketing including SEO, PPC and content marketing. However, based on my experience there's a big difference between what digital marketing costs and what people think it costs. In this post I'm going to explore and explain that.
I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.