Site speed (sometimes called page speed or website performance) is a measure of how quickly your website can load content - and make it available for user interaction.
Red Evolution Opinions & Musings
Most businesses will benefit from having a blog, but in 2021 there's still some confusion about the purpose of a blog and how to make it beneficial to your business growth plans. So what is the purpose of a blog and how does a blog drive leads and sales?
Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.
I had a really good conversation this week with a potential client. He's put a power of work into his website, added lots of great content etc, and as a result he's achieved some great search engine rankings. People are finding his business on Google, result! But there's a problem.
One of the main criticisms that we hear about Google Ads or pay per click advertising is that it was expensive and didn't generate any business. People say for example, "yeah we tried it, and it just didn't work it's not right for us".
A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency to help with lead generation. He’d found us by searching in Google and needed help to make sure his organisation’s potential customers find them the same way.
To understand the context of this post, it would also help to understand what SEO or search engine optimisation is. If you prefer a more visual approach here’s SEO explained in pictures.
Last Friday, I had a great conversation with a business owner in Manchester. He was crystal clear about his businesses strategy and how many new customers a month he needed to grow his business.
This probably seems like a dumb question, especially coming from the owner of a successful digital marketing agency, but bear with me while I share some thoughts and experiences.
A couple of years ago, I was seduced into the arms of Specsavers, a big brand optician. Previously, I'd used an optician in a nearby small town, but for whatever reason, I decided to try one of the big boys.
Recently, we received an invitation to tender (ITT) to build a website, along with some search engine optimisation. The document we received was both prescriptive and naive, and the resulting site will, almost certainly, not be what the company needs. As a digital marketing agency we receive a lot of these documents, and unfortunately they all follow a similar and lamentable pattern.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
A Customer Relationship Management or CRM tool makes sense for so many reasons. Just like personal organisers, such as Todoist, allow people to unclutter their brains by dumping tasks into an app, CRM systems do the same for businesses.
We recently received an invitation to tender to deliver some digital workshops to businesses in and around the area where one of our offices is located. In the document, there was a phrase that went something like, "You will help businesses source new suppliers for the delivery of a website." As I've said before in other blog posts, referring to digital agencies as suppliers doesn't sit very well with me.
If I had a tenner for every time I've seen a blog where the latest post was added about three years ago, I'd be writing this from a villa in the Bahamas. It happens all the time though. Great intentions fizzle out when time is short and it can be really hard to get back on track.
I got a WhatsApp message from a pal, last night. He's a local building contractor, a joiner, and a guy I've known for years. The message was, in some respects, like a rite of passage, because he got in touch with me asking me if I knew somebody who serviced oil-fired boilers, heating boilers, and I did. It's usually me asking him from something!