Red Evolution Opinions & Musings

Tuesday, 5 December 2017

THREE Things To Do This Week To Improve Your Website

One of the great spin offs for me from the SEO consulting work I do is I get to experience first hand the simple mistakes many businesses make with their websites. In this post I'm going to talk about three common issues and how to fix them.

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Sunday, 3 December 2017

What Is The Purpose Of Your Website?

Are you worried about your website? Do you think it's not performing? Before you say that it isn't working, you need to know what it was built to do. Do your expectations now match its original objectives? 

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Saturday, 25 November 2017

The Web Based Lead Generation Checklist

In this article, we'll outline the FIVE things you must do if you want your website to generate leads. If you follow these steps you're guaranteed to see an improvement in the traffic and leads you get from Google™ and the other search engines. What's not to like.

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Sunday, 19 November 2017

Start With Tactics Not Strategy, If You Want Your SEO Project To FAIL

A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.

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Wednesday, 27 September 2017

Don't Accidentally Break Your Website!

This is an actual traffic graph of a real website that supports a real business, that employs real people. Can you tell when their new website went live? Yup, but why did this happen? Unfortunately for these guys, they have yet to recover from this Brexit style cliff edge but it was so easy to avoid it.

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Tuesday, 26 September 2017

What Is A Lead Generation Website?

We talk a lot about lead generation websites, so in this video, Julie explains exactly what a lead generation website is and what it is not.

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Monday, 14 August 2017

There's Nearly Always A Cheaper Option

Many things in life come down to price. For products it's an obvious thing to look for the cheapest price for a specific item, after all, an iPhone 7 is an iPhone 7. It's not the same when purchasing services, but I think many people treat it that way. Agency A will get me leads from my website for £1000 per month, Agency B wants £3000 per month, I'll go with Agency A!

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Saturday, 1 July 2017

Shall We Dance?

When people form relationships they generally take the time to get to know the person they're forming the relationship with. They might buy each other a drink, they may suggest a dance, they might suggest a future dinner date. It's how most people operate, the whole getting to know you thing. It's about investing your time wisely and carefully to make sure you're getting into something good. Although most people don't, it makes sense to do the same in business and here's why.

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Wednesday, 28 June 2017

How To Thrive Online in 2017

The old world order went something like this. If you had the money you employed an ad agency to create amazing adverts for your brand and these adverts were placed on TV, radio and in magazines. People saw your adverts, whether they liked it or not, and bought your stuff, which gave you the money to buy more adverts and so it went on. Seth Godin referred to it as the TV Industrial Complex. Then along came Google™ and technology.

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Tuesday, 20 June 2017

Web Based Lead Generation Isn't A Quick Fix

In our post How To Build A Lead Generation Website we went into some detail about the whole Attract, Engage, Convert inbound marketing methodology. In simple terms, it's all about understanding your customers and their issues. Armed with this information you create a website that helps them, genuinely helps them, and this can in some cases lead to a commercial relationship.

Pretty much the only alternative is outbound marketing where you, in essence, buy people's attention with adverts.

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Tuesday, 20 June 2017

A Simple Website Strategy Explained

Picture the scene. You're staring at your website wondering why it gets so few visitors or worse, wondering how many visitors it gets because you don't know. What you do know is it doesn't generate any enquiries. You want to fix it, you want to create a lead generation website, but you simply don't know how to start. Well now you do!  In this article, I'm going to show you how to create a website that actually works for your business.

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Tuesday, 13 June 2017

Inbound Tactics Without Strategy Guarantees Failure

A wise man once said "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." This was written 2000 years ago but it's as true today as it was then.  A couple of invitations to tender we've been working on this week illustrated it perfectly.

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Monday, 22 May 2017

How To Get New Customers Using Your Website

Your website has the power to help you grow and transform your business by delivering a steady flow of leads or new enquiries. However, for many businesses, this just doesn't happen. In this article, we'll look at why this is the case and how to fix it.

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Friday, 7 April 2017

Knowing About SEO Is Frustrating

Here at Red Evolution towers, we know about SEO or search engine optimisation. We know it's a massive slog to secure solid Google™ rankings, we know there are no shortcuts and we know how desperate some businesses are to improve how their websites perform in Google. Knowing all this can, at times, feel like a burden.

For us, one of the most frustrating things we have to deal with, pretty much daily, are the calls and emails from businesses looking for help when it's clear they haven't got the budget to hire us. Part of the frustration comes from knowing there are plenty of shysters out there who will take their meagre budgets, deliver pretty much nothing of value leaving them in an even worse situation.

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Sunday, 12 March 2017

Three Things To Do Today To Improve Lead Generation

When you decide you want to start generating leads from your website it's easy to become overwhelmed. It looks like there's a mountain to climb and it's common for people to just stare at the job in hand and do nothing.

Like most big tasks you undertake in your life, it's important to make a start and do something. In fact it's almost always better to do something, however small, than prevaricate or give up. In this blog post I'm going to suggest three simple things you can do to get started down the path of creating your own web-based lead generation machine.

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