A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.
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This is an actual traffic graph of a real website that supports a real business, that employs real people. Can you tell when their new website went live? Yup, but why did this happen? Unfortunately for these guys, they have yet to recover from this Brexit style cliff edge but it was so easy to avoid it.
We talk a lot about lead generation websites, so in this video, Julie explains exactly what a lead generation website is and what it is not.
Many things in life come down to price. For products it's an obvious thing to look for the cheapest price for a specific item, after all, an iPhone 7 is an iPhone 7. It's not the same when purchasing services, but I think many people treat it that way. Agency A will get me leads from my website for £1000 per month, Agency B wants £3000 per month, I'll go with Agency A!
When people form relationships they generally take the time to get to know the person they're forming the relationship with. They might buy each other a drink, they may suggest a dance, they might suggest a future dinner date. It's how most people operate, the whole getting to know you thing. It's about investing your time wisely and carefully to make sure you're getting into something good. Although most people don't, it makes sense to do the same in business and here's why.
The old world order went something like this. If you had the money you employed an ad agency to create amazing adverts for your brand and these adverts were placed on TV, radio and in magazines. People saw your adverts, whether they liked it or not, and bought your stuff, which gave you the money to buy more adverts and so it went on. Seth Godin referred to it as the TV Industrial Complex. Then along came Google™ and technology.
In our post How To Build A Lead Generation Website we went into some detail about the whole Attract, Engage, Convert inbound marketing methodology. In simple terms, it's all about understanding your customers and their issues. Armed with this information you create a website that helps them, genuinely helps them, and this can in some cases lead to a commercial relationship.
Pretty much the only alternative is outbound marketing where you, in essence, buy people's attention with adverts.
Picture the scene. You're staring at your website wondering why it gets so few visitors or worse, wondering how many visitors it gets because you don't know. What you do know is it doesn't generate any enquiries. You want to fix it, you want to create a lead generation website, but you simply don't know how to start. Well now you do! In this article, I'm going to show you how to create a website that actually works for your business.
A wise man once said "Strategy without tactics is the slowest route to victory. Tactics without strategy
Your website has the power to help you grow and transform your business by delivering a steady flow of leads or new enquiries. However, for many businesses, this just doesn't happen. In this article, we'll look at why this is the case and how to fix it.
Here at Red Evolution towers, we know about SEO or search engine optimisation. We know it's a massive slog to secure solid Google™ rankings, we know there are no shortcuts and we know how desperate some businesses are to improve how their websites perform in Google. Knowing all this can, at times, feel like a burden.
For us, one of the most frustrating things we have to deal with, pretty much daily, are the calls and emails from businesses looking for help when it's clear they haven't got the budget to hire us. Part of the frustration comes from knowing there are plenty of shysters out there who will take their meagre budgets, deliver pretty much nothing of value leaving them in an even worse situation.
When you decide you want to start generating leads from your website it's easy to become overwhelmed. It looks like there's a mountain to climb and it's common for people to just stare at the job in hand and do nothing.
Like most big tasks you undertake in your life, it's important to make a start and do something. In
I often have conversations with people, potential clients, who are frustrated because their websites don't deliver leads. The thing is, we make no secret of the route to success. In fact, we spend a lot of time blogging on the subject and freely share the information people need to get their websites working for their businesses.
But most people are more interested in sweating the small stuff, they look for easy fixes, low effort activities that will propel them up the search rankings overnight... but they don't exist. They should really start sweating the big stuff. This is what we mean by "the big stuff".
This week Square 2 Marketing's chief inbound scientist Mike Lieberman had a cracking rant about the state of marketing in the modern era. It's well worth a read. Although we've had a great week, securing a government contract and starting conversations with some great businesses, I'm 100% behind Mike, people's expectations are messed up, and that's putting it politely.
Conversations with prospective clients often turn to the subject of costs. More than anything else people want to know, understandably, what creating a predictable, scalable and reliable lead generation website is going to cost. This is fine and for many, the costs are in line with expectations. However, for some the costs are surprising, but perhaps they shouldn't be and here's why.