Red Evolution Opinions & Musings

Thursday, 26 January 2017

Got A "Buy Something Or Go Away" Type Website?

Does your website help people who are not quite ready to buy or simply show them the door if they don't have their wallet to hand? The way people buy today has changed: buyers want to get informed and if you're not informing them, someone else is. But does this matter?

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Thursday, 19 January 2017

5 Inbound Marketing Changes You Can Make Now

Inbound Marketing is all about attracting visitors to your website, engaging with them and converting them into leads. To do this you need to provide valuable content that gets noticed when people are looking for it, and makes potential customers trust you enough to want to do business with you.

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Tuesday, 3 January 2017

Web Based Lead Generation Doesn't Just Happen

As I write this on the 3rd January 2017 the New Year is here, the Christmas festivities are a fading memory and that "thing" you never quite got round to last year, well it's still a thing and it still needs doing. I'm referring, of course, to addressing your poorly performing website and the fact it does nothing for your business.

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Wednesday, 7 December 2016

Web Based Lead Generation in Three Easy Steps

Web based lead generation is a confusing subject for many, but in this plain English, bite-sized article, we'll pare it right down to THREE simple activities. If you follow these three steps, to the letter, you'll generate enquiries from your website, guaranteed.

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Sunday, 4 December 2016

Web Based Software: Custom v Off The Shelf

We use and create lots of web based software solutions. Sometimes it's something as simple as our lead generation calculator, sometimes it's a lot more complex. We also work with our clients to develop web-based applications to help them achieve a business goal such as giving their customers access to data. If you're not sure what a web application is, think of your on-line banking, that's a web app. Right now we've got several web applications in development.

There are usually two choices when it comes to software development, custom or off the shelf, and this short article considers the merits and costs of each.

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Monday, 28 November 2016

SEO - You Can Either Get Angry Or Get Even

The enquiries we get on a daily basis thanks to our targeted lead generation activities fall into one of a few categories, the most common being denial, borderlining on anger. The anger is about the lack of search engine rankings and traffic being generated and it usually goes something like this.

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Wednesday, 2 November 2016

Are You Ready For SEO & Inbound Marketing?

A recent enquiry we received via our website went something like this, "If you get me leads I'll be able to pay you to get me leads". In other words, they had a website that didn't do any effective lead generation, it didn't generate enquiries.

No rankings in Google™, no traffic, no enquiries, no leads. This, in turn, meant they had no money to invest in search engine optimisation (SEO) and Inbound Marketing, activity that brings customers to you instead of you going to them. If this sounds familiar, then you're almost certainly not ready to hire an agency to help you.

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Sunday, 23 October 2016

The Challenge of Getting Website Traffic and Leads

According to the HubSpot State of Inbound Report 2016, the top marketing challenge is generating traffic and leads, with 65% of companies putting this challenge well above other common issues like securing budget, managing websites and hiring talent.

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Sunday, 7 August 2016

Crushed Nuts?

When I was a kid and the ice cream van came round it was a treat. When the vendor squirted the soft ice cream into the cone and asked if me if I wanted crushed nuts, it made me laugh. Life was simple then and silly things amused me, they still do.

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Sunday, 17 July 2016

Can You Unleash Your Website's Potential As A Lead Generation Machine Without Hiring An Agency?

Inbound Marketing or Lead Generation Agencies specialise in helping businesses generate revenue from their websites. However, hiring a lead generation agency isn't for everyone. In much the same way as some businesses like to build their own websites, something that seldom goes well, so it goes when it comes to making that website work for the business.

If you'd prefer to build your own team here's an overview of the skills you're going to need to stand a chance of success.

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Sunday, 22 May 2016

What is the Purpose of a Blog

A recent post in a business forum asked the question "How can I make my blog popular?". This got me thinking about creating something that answers the seemingly simple question, what is the purpose of a blog and how to blog effectively.

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Monday, 16 May 2016

You're Six To Nine Months Away From Inbound Marketing Success

The attract, engage, convert goal of inbound marketing is a simple concept. It's what lead generation agencies like us do for ourselves and our clients and it works, the stats are compelling.

But the thing is, from a standing start you are (generally speaking) six to nine months from the results that will lead to inbound marketing success, and that only changes when you commit to doing it. As long as you prevaricate and ponder you'll remain six to nine months out. Trust me, I've got medals for this.

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Thursday, 12 May 2016

Why Inbound Marketing Works

Here in the UK, there are many businesses who have embraced inbound marketing. However, it's fair to say there's still a lot of skepticism, and it's easy to understand why. Embarking on an exercise of web-based lead generation requires a big effort and a fresh approach to finding new customers. It's also true that inbound isn't a quick fix if your sales pipeline has dried up, it takes time.

All that said, if you do take the time to create a solid strategy and implement it, inbound will deliver. You see for all it's "newness" in essence inbound gives something valuable to your customers, giving you the opportunity to get value or revenue back.

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Wednesday, 11 May 2016

What A Bunch Of Tools!

We're a lead generation agency. We build websites that generate leads using the inbound marketing methodology. However, we also create web-based software applications or web apps for some of our clients and for general consumption.

In this short post I'm going to talk about two little web tools (see what I did there) you might find useful as part of your inbound marketing efforts. Read on for more!

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Monday, 2 May 2016

Inbound Marketing or Lead Generation Agencies Love Their Clients

We're are a lead generation or inbound marketing agency. We exist to help clients generate interest in their businesses and what they have to offer using the web and social media. We do this with the aim of generating enquiries or leads.

The tools we employ include great web design, strategic thinking, SEO and everything in between. That's it in a nutshell. We do it because we love it and we enjoy working with clients who want to leverage the web to positively impact their bottom line.

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