Monday, 16 August 2021

An SEO Expert’s Top Tips For Auditing Your Backlink Profile

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

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Monday, 12 July 2021

An SEO Expert’s Top Tips For Spotting Bad Links

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings. 

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Wednesday, 17 February 2021

Leave Linkbuilding To The Digital PR Professionals

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.

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Saturday, 14 September 2019

Search Rankings Can Be Turbulent, Don't Panic

As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.

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Monday, 17 August 2015

Great Content is a Perfect Link Building Technique!

perfect link building technique It's quite revealing that people still ask us if we can "place links" for them as in "where do I put links for link building?" I say it's revealing because it shows they're aware, at some level, of the importance of links - but at the same time the fact they think placing links will do the trick implies it's a concept they've not quite grasped. Let's discuss.

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Thursday, 11 June 2015

The Very Best SEO Tool Available

A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.

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Tuesday, 9 June 2015

Search Engine Success Starts By Thinking

Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.

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Thursday, 4 June 2015

I Need Quality Links

Following on from my last post about link building I'm going to say a few more words about the thorny subject of quality links and how to secure them.

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Thursday, 29 October 2009

What is a Good Quality Link?

A client asked me "What is a good quality link and how do I get a good quality link. You said reciprocal links were no good is that correct?". This was my response.

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