Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.
Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you for risking a penalty or putting your site’s rankings at risk. The dangers of dodgy link building are well documented, but some services are genuine and may even improve your rankings.
SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and because nobody knows definitively exactly what the rules are, there is huge scope for unscrupulous providers to make a quick buck.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
It's quite revealing that people still ask us if we can "place links" for them as in "where do I put links for link building?" I say it's revealing because it shows they're aware, at some level, of the importance of links - but at the same time the fact they think placing links will do the trick implies it's a concept they've not quite grasped. Let's discuss.
A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.
Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.
I continually find myself in a position where I am having to explain to a client why brand perception and reputation are important. Most commonly smaller companies have the perception that all 'brand work' is only for the 'larger power-houses' however this couldn’t be further from the truth. Your brand and how it is perceived can have a significant impact on your business's success. Whether you sell products or a service the public judge you as a whole, as a brand. Therefore in order to gain any form of success you must first win the trust of the people who you are wanting to buy from you. To do this, you must offer value to a potential client or consumer whether this is through buying tips, product advice or offering discussion forums on your site; the options are endless. This sort of work is essential regardless of the size or type of company you are, this information also opens up a gold mine of potential link building material to you so what have you got to lose? When in doubt, look at it from a potential consumer's point of view. What do you look for when you are dealing with a company?
Just for a moment set aside all the spammy cheating ways you can make a website rank. Forget about black hat, forget about link farms, forget about hacking sites to seed links, posting stupid meaningless comments in forums and forget about buying a shed load of links. Just simply ignore all that stuff, just for a moment, just for me.
In a bid to improve the Internet all search engines are to be permanently switched off. The decision was announced today by the organisation who control the Internet, the Directorate of Internet Communication and Knowledge Services or DICKS.
If you are reading this you are interested in SEO. If you are interested in SEO you'll know what anchor text is. When securing links to your website the anchor text of the link can be important. I say can be because it's clear it's not just about the anchor text, the page content plays its part too.
We are strict followers of Google's SEO guidelines and often argue the toss in forums that it's the best approach. We don't buy links, we create great content, we create well formed web pages and we behave ourselves.