I've got a confession, I nearly bought some links. I'll quickly state I didn't go through with it but I came very very close.
Red Evolution Opinions & Musings
I was reading a well known forum this week. In the SEO section there's thread after thread promoting and asking about link spamming techniques. There's everything from software that automatically creates profiles on forums to offers of a 1000 PR5 links for thirty bob and a fried fish.
So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet.
A subject that keeps coming up when we carry out FREE SEO Reviews or SEO Coffee Break sessions is that of buying links. Google's pretty clear on this and the bottom line is, if you buy links to boost your site's rankings you run the risk of getting banned from the index.
A client asked me "What is a good quality link and how do I get a good quality link. You said reciprocal links were no good is that correct?". This was my response.
I've started frequenting another forum, sad I know but I enjoy helping people to better understand the apparent complexities of web land.
We all know how important links are. Google uses links in part to measure the importance of your site and link building is a common topic of discussion in business forums.
If we polarise SEO there seems to be perhaps two camps. SEO's who are trying to create better websites and SEO's who are simply trying to create enough link spam to get their client's sites ranking.
It's well documented that Google's algo is based on many things, some little understood, but links certainly play a significant role. If your site is linked from other sites, or more precisely your pages are linked from other pages, there's a good chance they will benefit, but why is this and is it a fair and reliable metric of a site's quality?
I've just read another article on link building from the guys at Wordtracker. It's an interview with Eric Ward, the daddy of the link experts.
It would seem links are the currency of web success. Secure good links and your site will rank, it's that simple. Also, if you investigate the history of the web Sir Tim was driven by a need to link academic papers. Cut the web in half and the word links runs right through it, just like a stick of Blackpool rock.
As an SEO company we get many offers from overseas organisations who want to be our SEO partners. Here's a quote from a recent email.
An email from a client this week resulted in a response from me that I decided was worthy of the blog.
I'm not doubting the power of a successful link building strategy. Links can make or break a site. However I've spoken before about how I think Google needs to do more about shabby link selling and spammy link sites, this post shows you why.