Red Evolution Opinions & Musings

Friday, 5 March 2010

Link Pimps Go 'Up Market'

As we grow as an SEO company we have started to attract a better class of link pimp selling their wares. This week yet another large company approached us offering us the 'opportunity' of placing link spam onto the hallowed pages of their website.

Sunday, 14 February 2010

I Almost Bought Some Links

I've got a confession, I nearly bought some links. I'll quickly state I didn't go through with it but I came very very close.

Sunday, 10 January 2010

Will Link SPAM Unravel in 2010?

I was reading a well known forum this week. In the SEO section there's thread after thread promoting and asking about link spamming techniques. There's everything from software that automatically creates profiles on forums to offers of a 1000 PR5 links for thirty bob and a fried fish.

Sunday, 3 January 2010

The Very Basics of SEO

So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet.

Monday, 9 November 2009

Link SPAM, Should You Just Join In?

A subject that keeps coming up when we carry out FREE SEO Reviews or SEO Coffee Break sessions is that of buying links. Google's pretty clear on this and the bottom line is, if you buy links to boost your site's rankings you run the risk of getting banned from the index.

Thursday, 29 October 2009

What is a Good Quality Link?

A client asked me "What is a good quality link and how do I get a good quality link. You said reciprocal links were no good is that correct?". This was my response.

Friday, 9 October 2009

Twenty Quid for a Link!?

I've started frequenting another forum, sad I know but I enjoy helping people to better understand the apparent complexities of web land.

Wednesday, 6 May 2009

Link Desperation

We all know how important links are. Google uses links in part to measure the importance of your site and link building is a common topic of discussion in business forums.

Sunday, 8 February 2009

Which SEO Camp Are You In?

If we polarise SEO there seems to be perhaps two camps. SEO's who are trying to create better websites and SEO's who are simply trying to create enough link spam to get their client's sites ranking.

Saturday, 7 February 2009

Does Linking Make the Cream Rise to the Top?

It's well documented that Google's algo is based on many things, some little understood, but links certainly play a significant role. If your site is linked from other sites, or more precisely your pages are linked from other pages, there's a good chance they will benefit, but why is this and is it a fair and reliable metric of a site's quality?

Thursday, 6 November 2008

Eric Ward on Link Building

I've just read another article on link building from the guys at Wordtracker. It's an interview with Eric Ward, the daddy of the link experts.

Tuesday, 14 October 2008

Has the Link Based Algo Ruined the Internet?

It would seem links are the currency of web success. Secure good links and your site will rank, it's that simple. Also, if you investigate the history of the web Sir Tim was driven by a need to link academic papers. Cut the web in half and the word links runs right through it, just like a stick of Blackpool rock.

Thursday, 12 June 2008

A Link Building Rant

As an SEO company we get many offers from overseas organisations who want to be our SEO partners. Here's a quote from a recent email.

Friday, 25 April 2008

Dear John....

An email from a client this week resulted in a response from me that I decided was worthy of the blog.

Friday, 18 April 2008

So this is Link Building?

I'm not doubting the power of a successful link building strategy. Links can make or break a site. However I've spoken before about how I think Google needs to do more about shabby link selling and spammy link sites, this post shows you why.


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