Red Evolution Opinions & Musings

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.

Site speed (sometimes called page speed or website performance) is a measure of how quickly your website can load content - and make it available for user interaction.

At this time of year I usually share some advice about planning for the next twelve months, mapping out your marketing activity to start January the right way. Right now, however, planning ahead seems like a luxury. We have no idea what tomorrow will bring...new variants, further lockdowns, school closures; vaccines and immunity; zombie apocalypse... so all plans need to be flexible. Where does that leave your marketing then?

Most of the work we do uses a retainer model. This means for a fixed monthly recurring fee, we provide a range of digital marketing services designed to help our clients attract more business opportunities online. It works exceptionally well for them and us, and in this post, I examine why.

In a previous life, I had a boss who had a number of great sayings. One of my favourites was, "sales causes marketing". I tried to argue with him on many occasions, mainly when I was trying to increase my marketing budget, but, I have to admit, he had a point.

We're all busy. We know customers come first and it's normal to give priority to the people who pay the bills and focus on the work that brings in revenue. However, what if a small investment could make that work much more profitable?

Marketing is one of those industries that's packed full of jargon and buzzwords. Not least of which are the phrases marketers use to describe what we do. There's digital marketing, online marketing, content marketing, inbound marketing... but what's the difference?

If I had a pound for every time a business owner has told me that they are targeting "everyone", I'd be writing this from a private yacht in the Seychelles. It's one of the biggest mistakes that business people make, and it is vitally important.

We rarely enter awards, and we don't often blow our own trumpets. However, sometimes an opportunity comes along that's too good to ignore. 

In these days of fake news, filters and photoshop, it is understandable when clients ask if they actually have to tell the truth on their websites, social media accounts and in their inbound marketing campaigns. So, how important is it to be authentic? Is it ever OK to be economical with the truth?

In Inbound Marketing we talk a lot about buyers' journeys and the path from attracting them, through engaging with them to converting them into leads and then customers.

Inbound Marketing is all about attracting visitors to your website, engaging with them and converting them into leads. To do this you need to provide valuable content that gets noticed when people are looking for it, and makes potential customers trust you enough to want to do business with you.

With the New Year looming, it is a very good time to take stock and start planning your work and your budget for the coming 12 months. Having a written marketing plan, which is picked up and used, and updated regularly, is vital if your business is spending money on any marketing activities. Without knowing where you are trying to go you won't know if you've got there!