Red Evolution Opinions & Musings

Friday, 17 June 2011

Social Engagement and Email

There are currently more than 600 Million Facebook users and 200 Million Twitter users however despite this there are over a Billion more email accounts than social media accounts combined. Email is a long forgotten art and many people overlook the fact that it still plays a critical role in social media and consumer engagement. It is said that for every 1 Facebook follower a business will have they will have on average 70 email subscribers. With this in mind any business who chooses to capitalise upon this and integrate the two should be laughing! In short social media can reach new pockets of clients which you were previously unable to engage with while email can be used to not only retain and continue engaging with consumers but to also direct existing consumers towards your new social media channels. According to Silverpop there are 5 key ways which a business can do this, they are:

Wednesday, 15 June 2011

Display Advertising Vs Search

It was announced recently that display advertising grew 21.3% in the past year in clear contrast to search at 15.1%. One of the main reasons for this could be attributed to the growth in strength of the social media channels. So what exactly is display advertising...well in short display advertising is all those banner adverts around your website pages and is also known as social advertising. Here is a website which gives you some examples of where your advertising can be:

Wednesday, 8 June 2011

Mobile Cash Machine

The mobile sector is booming when it comes to the marketing industry. This is because it has proven itself to be an excellent communication platform in recent months. As a result many companies are scrambling to catch up with this growing trend as tech and digital companies produce increasingly clever apps and add ons for the growing market which is of course, Smart Phones.

Thursday, 2 June 2011

Going Mobile

As we all jump on the digital train many clients have been left confused by the various forms of legislation and restrictions regarding areas such as digital and mobile marketing. With this in mind ISBA, the advertising authority, have finally launched 2 best-practice guides for digital agencies to guide them through the development of mobile and digital campaigns.


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