Ch-ch-ch-ch-changes, as the great man sang. You have to turn and face the unfamiliar, do something different, if you want to move your business forward and take it to new places.
Red Evolution Opinions & Musings
Whether you like it or not, content has become an essential part of our day to day business and marketing lives. Without good content a company is unable to express what differentiates them from their competitors, clarify and publicise the services and products they offer and generally create and build on relationships with potential, new and existing clients. Despite this being common knowledge many companies can find themselves floundering when it comes to creating website content, in particular when creating a new website.
New Year is a great time to start afresh and try something new. Here are some ideas to try next year. Build a few of them into your marketing plan for 2016.
It might seem a strange thing to say, considering we work in digital marketing and spend most of our time talking about how marketing has moved online and how traditional forms of advertising are becoming less effective. However, that is exactly why digital marketing needs to stop being a "thing".
We have all been there, sitting on the Tube or the bus home or even in the office at lunch time surrounded by people on their mobile devices. There is no denying how technological advances have allowed us to stay permanently ‘plugged in’ to the internet. This is clearly demonstrated by the social media ‘peak’ moments which are: 7-9 am, 12-2 pm and 7-10 pm.
We all know the statistics, it's 7 times more expensive to gain a new customer than to keep an existing one, so it's incredibly important to hang on to your customers, keep them happy and make sure they come back again. Online marketing can help you with customer loyalty and even turn your fans into advocates.
Before anyone can do business with your company, they need to have heard of you, they need to understand what you do, then they need to figure out if what you do is what they want. Awareness is the first part of the process and the internet is a great place to start.
Yes, as we fast approach Christmas and the festive period we are being surrounded (if not smothered) by advertising. But have you every noticed quite how much of the advertising is focused at females? Whether you are a daughter, mother, partner or wife there is no denying that 80%+ of current advertising is focused at you. Regardless of your age, if you're female you are a key target to any advertiser, especially during key spending booms, such as the Festive Period.
One of the first and most important aspects of creating a content marketing strategy is getting your messages right. It's not enough to agree on one message. You need several, to meet the varying needs of your different audiences and the different stages of the buying process at which they find themselves.
There is no denying that managing a company's social media accounts is very time consuming. Unfortunately the more social media accounts your company has the more time, planning and strategy needs to be dedicated to this task. As a result many people are turning to social media automation tools to help them manage their social media accounts and engagements. These sort of tools can offer a range of benefits to a company; however, automation in its simplest form goes against everything that social media stands for, especially for channels such as Twitter. In this blog we are going to discuss the pros and cons of social media automation and highlight the dangers which automation can pose to a company's brand reputation.
There is no denying the strength and sheer impact that a good online marketing promotion can make to any marketing campaign and to your overall final sales.
Many business owners would tell you that the term 'content marketing' is this new buzz word in marketing practices. However, they could not be further from the truth.
The festive and New Year period is always a stressful time for any company. If you are consumer-facing you often find yourself under a great amount of pressure to entice new consumers, encourage existing consumers to keep buying from you and generally keep on top of orders and get a piece of the festive spending boom pie.
Social media is often discussed as if it is some dark art by marketing professionals. However this is far from the reality of things. Yes, social media is tricky to do well, but what so many people to fail to understand is that there is NO quick fix, NO standard structure or strategy and generally NO easy way to establish yourself or your company on social media. That doesn't mean you should give up, though.
Whenever business owners hear about 'content marketing', 'social media' and 'social content' they immediately write it off as 'not for them'. It is very common to hear the comment “well that stuff is better suited to consumer facing companies” however this is a huge misconception. Whatever you call it at its purest form any format of content marketing is a form of customer relationship marketing or CRM.