Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.
I'm sure you get lots of spam emails, we do. About 90% of them start with the hackneyed term "Greetings of the day!" followed by "Hope you are doing well". If our email service allowed us to block emails based on the content I could cut out a ton of unwanted emails simply by looking for those phrases, but it doesn't.
Even non geeks have heard about the Google Panda update. But what exactly is it?
I recently had a request for an SEO review from someone stating they had no experience of SEO, but they had no budget so they needed to take the DIY route. I'll start by saying that despite selling SEO services I've got no problem with people taking the DIY route, in fact we offer many resources such as our SEO explained cartoon to help enthusiastic SEO DIYers.
As an SEO specialist I get to speak to lots of businesses about their websites. Many seem to think that SEO specialists are magicians and expect far too much, at least in my opinion.
Astounding figures released by Cisco suggest that, by 2015, the world will be watching approximately one million minutes of video per second on internet devices numbering over 15 billion.
www.net.tutsplus.com have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors.
A couple of years ago I had a seminal moment whilst training in a Muay Thai class. During a break from punching and kicking some friendly banter revealed I was the oldest guy in the class. I remember thinking, when did I become the old guy? I was shocked. I was used to being young Dave, not the old guy!
We all dig about in our sites analytics data to see what's working and what isn't. Analytics, what ever flavour you prefer, is a vital tool used by all SEO's. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thinking, the data is all there to view at your leisure anyway, and you wouldn't be wrong.
Reading through some excellent blogs and randomly following links I came across a post discussing if SEO was a service or a product. In fact it wasn't really asking the question so much as stating that if you view SEO as a product you will more often than not be disappointed.
I'm writing this from our hotel room in sunny Torquay. Caron and I are on a dancing holiday - we are keen competitive ballroom dancers.
In order to help people who are hell bent on failing online I've come up with this handy check list. If you follow this list carefully your website site will fail. If it doesn't simply send me all your money and declare yourself bankrupt so you can enjoy the same sense of failure so many others are enjoying.
I'm wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong?