Red Evolution Opinions & Musings

Tuesday, 6 December 2011

Google Panda For Busy People

Even non geeks have heard about the Google Panda update. But what exactly is it?

Tuesday, 19 July 2011

No Experience, No Budget, No Chance!

I recently had a request for an SEO review from someone stating they had no experience of SEO, but they had no budget so they needed to take the DIY route. I'll start by saying that despite selling SEO services I've got no problem with people taking the DIY route, in fact we offer many resources such as our SEO explained cartoon to help enthusiastic SEO DIYers.

Saturday, 18 June 2011

SEO Specialists Are Not Magicians!

As an SEO specialist I get to speak to lots of businesses about their websites. Many seem to think that SEO specialists are magicians and expect far too much, at least in my opinion.

Wednesday, 1 June 2011

The Video Apocalypse

Astounding figures released by Cisco suggest that, by 2015, the world will be watching approximately one million minutes of video per second on internet devices numbering over 15 billion.

Monday, 23 May 2011

Site Appeal - The Change Will Do You Good have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors.

Sunday, 13 July 2008

When Did I Become The Old Guy?

A couple of years ago I had a seminal moment whilst training in a Muay Thai class. During a break from punching and kicking some friendly banter revealed I was the oldest guy in the class. I remember thinking, when did I become the old guy? I was shocked. I was used to being young Dave, not the old guy!

Saturday, 12 July 2008

Realtime SEO Can Focus The Mind

We all dig about in our sites analytics data to see what's working and what isn't. Analytics, what ever flavour you prefer, is a vital tool used by all SEO's. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thinking, the data is all there to view at your leisure anyway, and you wouldn't be wrong.

Wednesday, 9 July 2008

SEO is Best Served Chilled...

Reading through some excellent blogs and randomly following links I came across a post discussing if SEO was a service or a product. In fact it wasn't really asking the question so much as stating that if you view SEO as a product you will more often than not be disappointed.

Monday, 2 June 2008

With SEO you can Get Mad or Get Even

I'm writing this from our hotel room in sunny Torquay. Caron and I are on a dancing holiday - we are keen competitive ballroom dancers.

Tuesday, 13 May 2008

The 5 Golden Rules for Guaranteed Failure Online

In order to help people who are hell bent on failing online I've come up with this handy check list. If you follow this list carefully your website site will fail. If it doesn't simply send me all your money and declare yourself bankrupt so you can enjoy the same sense of failure so many others are enjoying.

Saturday, 26 April 2008

Are You the Proud Owner of a 'Zero Effort' Website?

I'm wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong?

Thursday, 24 April 2008

Fancy a Rank? Try Glaggleshindips

We've been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn't mean anything because ranking on Google is easy. By the time you are reading this it's likely this page will be number one in Google for the word - glaggleshindips. Woohoo!

Tuesday, 15 April 2008

SEO Meltdown

As I wander through forum land I am increasingly aware of how people are going into SEO meltdown. You know the kind of people I'm talking about. In essence they have either a bad site, a bad idea or worse, both.

Friday, 4 April 2008

Come on Google, meet us halfway!

It's a well known fact that linking is a key aspect of how a site performs in the SERPs. It's also well understood that securing good links based on merit isn't easy, and I'm not suggesting it should it be.

Tuesday, 1 April 2008

Is SEO just Quality Control by Another Name?

When an SEO is brought into the fray to help a company get more bang for its web buck it's often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL's, writing concise page descriptions, sorting out the on page tagging and not least writing great content.


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